WooCommerce and WordPress website design built around what you sell
WooCommerce and WordPress website design gives you an online store or a business site on software you own, with product pages, search and checkout planned around what you sell. Our family-owned team in New Jersey designs and builds it, can host it, and quotes a fixed price first.
Why it matters
What WooCommerce and WordPress website design includes
WooCommerce is the free, open source store software for WordPress. It adds products, a cart, checkout, orders and customer accounts to a WordPress site, and because both run on a web host you choose, the store, its data and its files belong to you. WordPress.com is a separate hosted service from Automattic. We design and build on self-hosted WordPress, the version from WordPress.org.
Most of the design work in a store goes into how buyers find and choose a product. We plan the menus and filters on category pages, what a product page shows next to the price, and how few steps checkout takes on a phone. Then we design the home, category, product, cart and account pages, set up payments, shipping and taxes, and connect the store to Google and to the marketplaces you sell on. For a parts seller that can mean shopping by vehicle, with the model years each part fits on every product page.
Some clients don’t sell online at all. For service businesses, restaurants and local shops we design WordPress sites with service pages, photo galleries and quote forms your team can edit without code. Frannie Kline founded OC Designs Online in 2005, and our family-owned team in Ocean View, New Jersey has designed websites and online stores in-house ever since, for a local diner, a pool service company, two travel planners and sellers who started on eBay or Amazon.
Tell us about your store or businessWhat you get
Custom WooCommerce store design
Home, category, product, cart, checkout and account pages designed for your products and your brand.
Product pages that answer questions
Specs, size charts, fitment, videos, FAQs and reviews placed where buyers look before they add to cart.
Navigation and filters for your catalog
Shop by category, brand, size or vehicle, and our Make/Model/Year search for parts stores.
Payments, shipping and taxes
Your payment provider, shipping rates and tax settings set up and checked with test orders before launch.
Set up for Google
Page titles, descriptions, a sitemap, clean web addresses and a product feed for Google Merchant Center.
Connected to your marketplaces
SalesChannelHub, our own inventory software, keeps stock and orders in step between WooCommerce and eBay, Amazon, Walmart and more.
Business pages you can edit
Service pages, galleries, menus and blog posts your team changes without code or a call to us.
Hosting and help after launch
Hosting quoted per site, with updates and backups, or setup on your own host. Our team answers the phone Monday to Friday, 9 to 5 ET.
Your options
WooCommerce, Shopify or BigCommerce for your store?
We design stores on all three platforms, so the choice comes down to how you want to run the store. This is how they differ in the ways that shape a design project, as of October 2026.
| WooCommerce (on WordPress) | Shopify | BigCommerce | |
|---|---|---|---|
| What it is | A free, open source plugin that turns a WordPress site into a store | A hosted store platform on a monthly plan | A hosted store platform on a monthly plan |
| Who hosts it | A web host you choose, or us | Shopify | BigCommerce |
| Platform subscription | None for WooCommerce itself; you pay for hosting and any paid extensions | A Shopify plan | A BigCommerce plan |
| Your code and data | Every file and the whole database are yours to move or copy | Your theme and exported data; the platform runs the rest | Your theme and exported data; the platform runs the rest |
| Content next to products | Full WordPress pages and blog in the same site | Built-in pages and blog | Built-in pages and blog |
| Updates | WordPress, WooCommerce and extensions are updated by your host or developer (by us on sites we host) | Handled by Shopify | Handled by BigCommerce |
| Best for | Sellers who want to own the whole site, mix content with products, or add custom features | Sellers who want hosting and platform updates handled for them | Sellers who want hosting handled and B2B tools built into the platform |
Source: WordPress.org: WooCommerce plugin · WordPress.com Support: WordPress.com vs WordPress.org · Shopify pricing · BigCommerce pricing
Recent work
WordPress and WooCommerce sites we designed
Redesigns
Signs your store or website needs a redesign
Plenty of older stores and sites still do their job. These are the problems owners usually bring to our first call, and what a new design changes.
| What you notice | What a redesign changes |
|---|---|
| Buyers can’t find the right product | Menus and filters built around how your customers shop, by category, brand, size or vehicle |
| Customers call to ask what the product page should answer | Specs, fitment, shipping times and FAQs placed next to the price |
| Checkout is hard to finish on a phone | A shorter checkout, tested on phones with the payment options your provider supports |
| Plugins have piled up and the store has slowed down | Only the plugins the store needs, and speed checked before launch |
| Stock on eBay or Amazon is out of step with the website | One stock count across your channels through SalesChannelHub |
| Every text change means calling a developer | Pages, menus and product content your team edits in WordPress |
| The site doesn’t show up when people search for what you sell | Page titles, headings, a sitemap and a Google product feed set up for each page type |
Case study
Unit17 Auto Styling, a WooCommerce store we built and run
Unit17 Auto Styling sells carbon fiber body and styling parts for BMW, Audi, Mercedes and Tesla cars from Ocean City, New Jersey. The store runs on WooCommerce with a custom theme our team built and looks after, and in September 2026 we rebuilt its pages natively in that theme, with no page builder. Here is what buyers and staff use every day.
| Part of the store | What it does |
|---|---|
| Shop by car | Menus by make and model, such as the BMW G80 M3 or Audi RS3, and a “Your vehicle” box on category pages that narrows the parts to one car |
| Car and part pages | About 70 landing pages for one car and one kind of part, such as G80 M3 diffusers, each with its own introduction and FAQ |
| Fitment by model year | Product pages list every model year a part fits, one line per year, with an “Ask about fitment” form for buyers who aren’t sure |
| Category filters | Vehicle, part type, price, deals and availability filters, with buying guides and FAQs on category pages |
| Product FAQs and store messages | Questions about install, fitment and shipping answered on product pages, with shipping time, returns, warranty and a fitment guarantee shown near the price |
| Checkout | Cards, PayPal and Klarna shown at a secure checkout |
| Accounts, tracking and emails | Customer accounts, shipment tracking and order emails built into the theme |
| Google Shopping | A Google Merchant Center product feed built into the theme |
| Hosting | A VPS behind Cloudflare, with page caching |
Source: Unit17 Auto Styling (live store)
Free consultation
Book a free consultation for your WooCommerce store or website
Tell us what you sell, or what your business does, and what the site should do. We reply within one business day and send a fixed quote after we talk.
- Fixed price before any work starts
- Most custom stores launch in about six weeks
- Design previews you approve before we build
- You own the finished site and its code
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Cost
What decides the cost of a WooCommerce store or WordPress site
We don’t publish one price, because a five-page site for a local service and a store with thousands of products are different jobs. You get a fixed quote after a free consultation, and these are the things that move it.
| What we look at | Why it changes the work |
|---|---|
| Number of page designs | A home, category and product layout is the core of a store. Landing pages, brand pages, a blog and account pages each add design and build time. |
| Catalog shape | A few hundred simple products need less work than thousands of products with variations, custom fields and fitment data. |
| Search and filters | Category and price filters are standard. Vehicle fitment, custom finders and car or brand landing pages are extra development. |
| Payments, shipping and taxes | Each payment provider, shipping rule and tax setting is set up and tested with orders before launch. |
| Integrations | Marketplace connections, Google product feeds, accounting or shipping tools have to be connected and tested. |
| An existing site or store | A redesign includes moving your old pages and products and redirecting any address that changes. |
| Content and brand | Writing, product photos and a new logo add time when you need them. |
Who we design for
WooCommerce stores and WordPress sites for your kind of business
Our WordPress and WooCommerce clients are mostly owner-run businesses and online sellers. Here is what the site has to do for each kind.
| Business type | What the site has to do | Pages we usually plan |
|---|---|---|
| Auto and powersports parts | Show only the parts that fit the buyer’s vehicle, with model years on every product page | Make and model pages, car and part landing pages, product pages with fitment, and a fitment question form |
| Sellers who started on eBay or Amazon | Give buyers a store of your own that carries your marketplace look, with stock kept in step across channels | Home, category and product pages, shipping and returns, and account pages |
| Home and pool services | List the services and the towns you cover, and collect quote requests | Home, a page for each service, service area, reviews and a quote form |
| Restaurants and diners | Show the menu, hours and directions, and put the phone number one tap away | Home, menu, about, photos, and contact with a map |
| Travel and cruise planners | Present packages with large photos, and turn interest into an inquiry form | Home, destinations or packages, about the planner, and an inquiry form |
Hosting and upkeep
What a WooCommerce store needs to run, and who looks after it
Every self-hosted store needs a few things to stay fast and safe. These are WooCommerce’s published requirements and tools as of October 2026, and how we handle each one.
| What the store needs | What WooCommerce says | How we handle it |
|---|---|---|
| Current software | WooCommerce 11.2 needs WordPress 7.0 or newer and PHP 7.4 or newer | We keep WordPress, WooCommerce and extensions updated on the sites we host |
| A web host | PHP 8.3 or newer, MySQL 8.0 or newer or MariaDB 10.6 or newer, and at least 256 MB of PHP memory are recommended | Hosting quoted per site and sized to your catalog, or setup with the host you already use |
| HTTPS | Required | Every store we launch loads over HTTPS |
| Order storage | High-Performance Order Storage keeps orders in their own database tables, on by default for new stores since WooCommerce 8.2 | New stores start with it; older stores are checked before they switch |
| Payments | WooPayments has no setup or monthly fee and charges per transaction; other payment providers connect through extensions | We set up the provider you choose and test it with orders before launch |
| Google listings | Google for WooCommerce syncs products to Google Merchant Center for free listings | We set up a product feed so your products can appear on Google |
Source: WordPress.org: WooCommerce plugin · WooCommerce: server requirements · WooCommerce: High-Performance Order Storage · WooPayments · Google for WooCommerce
Keeping your rankings
How we redesign a store or website without losing your Google rankings
A redesign changes how your site looks. The product, category and service pages Google already shows keep their addresses, or move with a redirect.
Record what works today
We list every product, category and page that gets visits from Google, with its address, title and description, before anything changes.
Build on a private copy
The new design is built on a staging site that only you and we can see, so your current store keeps selling.
Keep or redirect every address
Pages keep their web addresses where possible. Any address that has to change gets a 301 redirect to its new page.
Check speed and phones
We test the new site on phones and against Google’s Core Web Vitals: the main content in under 2.5 seconds, quick responses to taps, and no layout jumping.
Launch and watch
We switch the domain to the new site, submit the sitemap to Google Search Console and check it in the weeks after launch for errors.
Source: web.dev: Core Web Vitals · Google Search Central: site moves with URL changes
Redesign
Already have a store or website? Send us its address
We look at your current site before we talk, on any platform, so the consultation starts with what to keep and what to change.
- Old addresses kept or redirected, so Google can still find your pages
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Choosing an agency
How to choose a WooCommerce design agency
Look at the work, read what past clients say, and don’t choose on price alone. Ask these questions before you sign with anyone.
| Question to ask | A good answer | Our answer |
|---|---|---|
| Can I see a live store you built? | Live stores, with names | Yes, such as Unit17 Auto Styling, plus our WordPress portfolio |
| Who designs and builds it? | A team you can name, not resold work | Our in-house team in New Jersey |
| Who owns the store after launch? | You do, including the domain, files, database and logins | You do, once the project is paid |
| Who hosts and updates it? | A clear plan for hosting, updates and backups | We host it, with a quote per site, or set it up on your host |
| Are there monthly design fees? | No; hosting and apps are separate | No monthly design fees |
| Who do I call after launch? | The people who built it | Our phones, Monday to Friday, 9 to 5 ET |
| Is the price fixed? | A written quote before work starts | A fixed quote after a free consultation |
How we work
How a WooCommerce or WordPress project runs
One project manager from the first call to launch. Most custom stores take about six weeks.
Start with the questionnaire-
Consultation and quote
We talk about your products or services, your customers and what the site should do, look at your current site, and send a fixed quote and a schedule.
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Questionnaire and design
Our questionnaire collects your catalog details, photos, colors and the sites you like. You see the home, category and product pages, or your service pages, as real designs and approve them before we build.
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Build and test
We build the site on a private copy, load your products and content, set up payments and shipping, and test it on phones, tablets and desktops with test orders.
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Launch and support
We point your domain at the new site, set up redirects if anything moved, show your team how to edit it, and answer email for 30 days after launch and the phone Monday to Friday, 9 to 5 ET.
Client words
Sellers say it better than we can
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We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.
Modern PrepeBay store, listing template & website
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Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.
Stun & Run Self DefenseBigCommerce store redesign
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They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.
Kyrie VanOverWebsite makeover
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Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.
ConnectiblesCustom eBay store
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OCD is great to work with and very responsive! More importantly they still support you long after the sale.
Jeff ArkelleBay design client
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They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.
Sprinkler HutShopify & BigCommerce store
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We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!
Northern Marine ElectronicseBay & BigCommerce redesign
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They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!
Modern PrepLong-time client
Good questions
Questions about WooCommerce and WordPress website design
Something else on your mind? Call (609) 675-0912 and a real person answers.
How our projects workHow much does a WooCommerce website cost?
It depends on how many page designs you need, the size and shape of your catalog, search and filters, payments and shipping rules, and any integrations. After a free consultation we send a fixed quote that doesn’t change once work starts, and there are no monthly design fees. Hosting is quoted separately for each site.
How long does it take to build a WooCommerce store?
About six weeks for most custom stores, from the consultation to launch. A business website with a few pages is usually quicker, and large catalogs or moves from another platform take longer. You get a schedule with your fixed quote.
Is WooCommerce free?
The WooCommerce plugin is free and open source. A store still pays for hosting and a domain, any paid extensions or themes, and the fees its payment provider charges on each sale.
Which is better, Shopify or WooCommerce?
It depends on how you want to run the store. WooCommerce runs on a host you choose, so you own every file and can change anything, and you or your developer keep it updated. Shopify hosts and updates the platform for you on a monthly plan. We design stores on both, so we can tell you which suits your products.
Can WooCommerce handle a large catalog?
Yes, when the hosting, caching and search are planned for it. New WooCommerce stores keep orders in their own database tables, which helps busy stores. The Unit17 Auto Styling store we built runs hundreds of car parts on WooCommerce, with shop-by-car pages and fitment for every model year.
Can I update my store or website myself?
Yes. Products, prices, stock, text, photos, menus and blog posts can all be changed in WordPress without code. We show your team how before launch, and we make design changes for you when you need them.
Do you host WordPress and WooCommerce websites?
Yes. We host the WordPress and WooCommerce sites we build, with updates and backups, and we quote hosting for each site based on its size and traffic. If you already have a host you like, we set the site up there instead.
What are the downsides of WooCommerce?
Because you host it yourself, someone has to keep WordPress, WooCommerce and the extensions updated, run backups and choose hosting that keeps up with the store. On sites we host, we take care of that. Some features also come from paid extensions instead of the core plugin.
Can my WooCommerce store sell on eBay, Amazon and Walmart?
Yes. SalesChannelHub, the inventory software we built, connects WooCommerce to eBay, Amazon, Walmart and other channels, so one stock count and one order queue cover every place you sell.
Can you add year, make and model search to WooCommerce?
Yes. We install our own Make/Model/Year search on WooCommerce stores for new clients, as we do on Shopify and BigCommerce. It can include trim and engine, a saved vehicle for returning buyers, and ACES data import, and we keep the vehicle data up to date for a monthly fee quoted with your project.
What is the difference between WordPress.com and WordPress.org?
WordPress.org gives you the free WordPress software to run on any web host, and you control the site and its files. WordPress.com is a hosted service run by Automattic that uses the same software on its own paid plans. The sites and stores we build are self-hosted WordPress.
Can you redesign my current website without losing Google rankings?
Yes. We list the pages and products that get visits from Google before we start, keep their web addresses where we can, add a 301 redirect for any address that changes, and check Google Search Console after launch.
Do I own my website?
Yes. Once the project is paid, the design, code, files and content are yours. You can keep the site with us, move it to another host or hand it to another developer.
Do you design WooCommerce and WordPress websites in New Jersey?
Yes. Our team works in-house in Ocean View, New Jersey, and we design stores and websites for businesses in South Jersey, across the state and around the US, by phone, email and screen share.
Related services
- WordPress portfolioFast, easy-to-run WordPress sites for brands that sell beyond the marketplaces.Learn more
- Make/Model/Year searchOur Make/Model/Year part finder for Shopify, BigCommerce and WooCommerce, with trim, engine, a saved garage and your fitment data loaded.Learn more
- SalesChannelHubOur own inventory and order software for eight sales channels.Learn more
- Custom eBay store designBillboard, logo, categories and a matching listing template, designed in-house. $999 package, free preview.Learn more
Start a project
Let’s plan your WooCommerce store or website.
- Fixed quote before any work starts
- In-house team in New Jersey, no outsourcing
- Support long after launch
Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com