Custom logo design for eBay sellers and online stores
Custom logo design for an online seller means one original mark that stays clear as a small eBay avatar, fits your listing template and store header, and prints cleanly on boxes and labels. Our in-house New Jersey designers draw it for $150, with revisions included.
From$150custom logo with revisions and original files
- 20+ years designing for online sellers
- 10,000+ sellers served, from one-person shops to Microsoft
- In-house US team, no outsourcing
- (609) 675-0912 · Monday to Friday, 9 to 5 ET
Why it matters
What custom logo design does for an online store
An online seller’s logo has to work small. On eBay it sits on your store page and shrinks to a little picture next to your seller name. The same mark goes in the header of your listing template and your website, in the browser tab, on packing slips, shipping labels and tape, and on the profile picture of every social account you run. We draw a custom logo with those places in mind from the first sketch, so it stays readable at the size of a fingernail and still works when a label printer only has black.
Frannie Kline started her business designing custom logos and selling them on eBay. Then a client who owned an eBay store asked her to design a storefront, her first, and that project led to OC Designs Online, which she founded in 2005. Our family-owned team in New Jersey has designed logos alongside eBay stores, listing templates and websites ever since, and every logo is drawn by one of our own designers. We don’t outsource design work.
You start by answering our design survey about your business, your buyers and the looks you like and dislike. Your designer sends up to three first concepts made only for you, you choose one, and you ask for the changes you want. A custom logo is $150, and revisions are included. When the project is paid, we send your original logo files, and the logo is your property.
A free logo maker is fine if you are testing a few listings and need something today. An original design starts to pay off once you sell under the name for years, print it on packaging, put it on a store and a website that should look like one business, or plan to register it as a trademark, because a mark built from a maker’s shared icons is hard to call your own.
Tell us about your businessWhat you get
An original design
Drawn from scratch from your survey answers, for your business only.
Up to three first concepts
Different directions to choose from, made exclusively for your review.
Revisions included
Ask for changes to the concept you choose.
Made to read small
Shaped for the eBay avatar, the browser tab and a phone screen, as well as a full-width header.
Works in one color
Drawn so it still reads in a single color on labels, stamps and embroidery.
Your original files
SVG, PDF, AI and EPS vector files for print, plus PNG and JPG files for the web, sent when the project is paid.
You own the logo
The finished logo is your property, to use on eBay, your website, packaging and anywhere else.
A team you can reach
Your project manager reads every message, and you can call Monday to Friday, 9 to 5 ET.
Your options
A logo maker, a gig marketplace or a logo designer
Online sellers usually get a logo for an eBay store or website in one of three ways. Each one changes how original the mark is and what you can do with it later (October 2026).
| Free or AI logo maker | Gig marketplace or design contest | A logo from our designers | |
|---|---|---|---|
| What it is | An online tool that builds a logo from your business name and a style you pick | A freelancer, or a pool of contest entries, chosen from a marketplace listing | A designer on our in-house team, working from your survey answers |
| How original it is | Built from icons and fonts the tool offers every user | Depends on the designer; check that the work is drawn new | Drawn from scratch for your business |
| Files you get | Varies by tool; check whether vector files are included | Set by the package you buy | SVG, PDF, AI, EPS, PNG and JPG files |
| Changes | As many as you like, inside the tool’s options | A fixed number of revisions per package, as a rule | Revisions included on the concept you choose |
| Matching store and listings | You place the logo yourself | Usually a separate job | The same team designs eBay stores, listing templates and websites |
| Best for | Testing an idea on a few listings | Sellers comfortable choosing and managing a freelancer | Sellers building a brand they will keep for years |
Our work
Logos our designers drew for online sellers
A few of the logos from our portfolio, each drawn for one business and used on its eBay store, website and packaging.
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Boise Knife Company -
Big Toys Green Country -
The Candid Cow -
Eyewear Express -
Creative Motoring -
Car Sound & Vision -
Digital Grow -
Alibaba Watches -
Jewels -
Bargains N More -
Petra Merchant -
British Deals
Where it goes
Where an online store’s logo shows up, and the size each place asks for
A seller’s logo lands in more places than most people list at the start. These are the sizes the main platforms ask for, as of October 2026. Most of them are small and square, which is why we design the mark for those first.
| Where | What the platform asks for | What the logo needs |
|---|---|---|
| eBay store logo | Square, 300 × 300 px, under 12 MB | A square version that still reads when eBay shows it small, sometimes inside a circle, next to your seller name |
| eBay listing template header | Set by your template design | A wide version for the top of every item description, sharp on phones and desktops |
| Shopify store | Brand logo 512 px wide or more, square logo 512 × 512 px, favicon 16 × 16 or 32 × 32 px | Wide and square versions, plus a simple icon for the browser tab |
| Amazon brand logo | Square (1:1), at least 400 × 400 px | The same square version you use on eBay |
| Facebook profile picture | At least 320 × 320 px, shown at about 176 to 196 px | A square icon with nothing important near the corners, since Facebook shows it in a circle |
| Google search results | A square favicon, larger than 48 × 48 px recommended | An icon simple enough to recognize at the size of a letter |
| Packing slips, labels and tape | Whatever your printer or label service needs | A one-color vector file that prints cleanly on a thermal label |
Source: eBay Help: managing your eBay Store (logo and billboard sizes) · eBay image guide · Shopify Help: brand assets · Shopify Help: adding a favicon · Amazon Ads: brand logo specs · Facebook Help: profile picture size · Google Search Central: favicons in search results
Start your logo
Tell us about your business and we’ll start your logo
Send your business name and what you sell. We reply within one business day with our design survey and the next steps.
- An original logo for $150
- Revisions included on the concept you choose
- Your original files when the project is paid
- The finished logo is yours
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Logo files
Logo file formats, and where each one goes
Designers and printers will ask for different files. This is what each common format is, and the job it does for an online seller.
| Format | What it is | Use it for |
|---|---|---|
| SVG | A vector file that scales to any size without blurring, and opens in web browsers | Websites and anyone who needs to resize the logo |
| AI and EPS | Vector files from design software, the usual choice for printers | Packaging, signs, vehicle graphics, embroidery and promotional products |
| A document that can hold vector artwork | Sending the logo to a print shop or a label service | |
| PNG with transparency | A pixel image whose background can be see-through | eBay, Shopify, social profiles and anywhere the logo sits on a color or photo |
| JPG | A pixel image with no transparency, so it always has a solid background | Email and documents, where a white box behind the logo doesn’t matter |
| Favicon (ICO or PNG) | A tiny square icon | The browser tab and the icon Google shows beside your site in search results |
Source: MDN: image file type and format guide · Adobe: raster vs vector
Before you approve
How to check a logo for an eBay store and other small spaces
Whoever designs your logo, these checks show whether it will hold up where online sellers actually use it. We run them on every concept, and you can run them on any logo you’re considering.
List every place it will appear
Write down your eBay store, listing template, website, marketplaces, social profiles, packing slips, labels and anything printed. Small square spaces will outnumber the wide ones.
Look at it at 48 pixels
Shrink the logo to about the size of a browser tab icon. If the name turns to a blur, plan a short version, such as initials or a symbol, for small spaces.
Put it in a circle
Facebook and parts of eBay show profile images inside a circle. Make sure nothing important sits in the corners of the square version.
Print it in one color
Labels from a thermal printer come out in black only. The logo should still work without its colors or any shading.
Try it on dark and light
Place it on a white page, a dark photo and your brand color. You may need a white version for dark backgrounds.
Search the name before you print
Search the US Patent and Trademark Office database for similar names in your product area before you order boxes or signs.
Keep the original files safe
Store the vector files where you will find them in five years, because every printer and developer you hire will ask for them.
Keep the logo off your item photos. eBay’s picture policy doesn’t allow added borders, text, artwork, marketing or watermarks on listing photos, so the logo belongs in your store and your listing template.
Already selling
Selling on eBay already? Send your store link
We look at your store and a few listings before we reply, so the new logo fits the store buyers already know.
- Designed to sit well in your store header and listing template
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Choosing a designer
Questions to ask any logo designer
Ask these before you pay anyone for a logo, us included. Here is why each one matters, and our answer.
| Question to ask | Why it matters | Our answer |
|---|---|---|
| Is the design drawn new for me? | A logo built from stock icons can look like other sellers’ logos | Yes, drawn from scratch from your survey answers |
| Will I get the original files? | Without vector files, every resize or print job gets harder | Yes, your original logo files are sent to you |
| Who actually designs it? | Resold work passes through several hands | One of our in-house designers in New Jersey |
| Can it carry through to my store and listings? | A logo is only one piece of how buyers recognize you | Yes, we also design eBay stores, listing templates and websites |
How we work
How a custom logo project runs
One project manager and one designer, from the survey to your final files.
Start with the questionnaire-
Design survey
You tell us your business name, what you sell, who buys it, the colors you like and logos you admire or can’t stand. Your project manager reads it and asks about anything unclear.
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First concepts
Your designer sends up to three first concepts, made only for you, from your survey answers.
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Revisions
Pick the concept you like best and ask for changes; revisions are included.
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Your files
Once the project is paid, we send your original logo files in SVG, PDF, AI, EPS, PNG and JPG, ready for eBay, the web and print.
Client words
Sellers say it better than we can
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We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.
Modern PrepeBay store, listing template & website
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Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.
ConnectiblesCustom eBay store
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Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.
Stun & Run Self DefenseBigCommerce store redesign
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They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.
Kyrie VanOverWebsite makeover
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OCD is great to work with and very responsive! More importantly they still support you long after the sale.
Jeff ArkelleBay design client
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They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.
Sprinkler HutShopify & BigCommerce store
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We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!
Northern Marine ElectronicseBay & BigCommerce redesign
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They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!
Modern PrepLong-time client
Good questions
Questions about custom logo design
Something else on your mind? Call (609) 675-0912 and a real person answers.
How our projects workWhat do I get with a custom logo design?
An original logo drawn for your business by one of our in-house designers. You get up to three first concepts, revisions on the one you choose, your original logo files once the project is paid. The finished logo is your property.
Which logo files will I receive?
Your original logo files: SVG, PDF, AI and EPS vector files for print and for resizing without loss, plus PNG and JPG files for websites, eBay and social profiles.
Will my logo work as an eBay store logo?
Yes. eBay asks for a square store logo of 300 by 300 pixels under 12 MB, and sellers report that eBay also shows it small, inside a circle, beside their seller details on listings. We design the mark with that small, round view in mind, so your square version stays readable there.
How do I upload a logo to my eBay store?
On a computer, open Seller Hub, go to Store and choose Edit store. Add your logo in the logo field, check the preview and publish your changes. eBay asks for a square image of 300 by 300 pixels under 12 MB.
Can I put my logo on my eBay product photos?
No. eBay’s picture policy doesn’t allow added borders, text, artwork, marketing material or watermarks of any kind on listing photos. Put your logo in your store and in the header of your listing template instead, where buyers see it on every item.
Can I trademark my new logo?
In the US, trademark rights start when you use the mark to sell, and registering it with the US Patent and Trademark Office is optional but gives you stronger protection. Search its database for similar marks in your product area before you print anything. We design the logo, and a trademark attorney can advise on the filing.
Should I use a free logo maker instead?
A free logo maker is a fine start if you are testing an idea on a few listings. Its icons and fonts are shared with every other user, so the result can look like other sellers’ logos and may be hard to protect as your own mark. An original design is worth it once you plan to build the brand for years.
Do I need a logo before you design my eBay store?
No. A store or listing template design can use the logo you already have, or a text logo set in the fonts and colors you choose. If you want an original logo as well, we design it first so the store and listings are built around it.
Can you design my eBay store and listings to match my logo?
Yes. We design eBay stores, eBay listing templates, Shopify and BigCommerce stores and WordPress websites, so the same team can carry your new logo, colors and fonts into all of them.
What do you need from me to start?
Your answers to our design survey: your business name and any tagline, what you sell and to whom, colors you like or want to avoid, and a few logos you admire. If you already sell on eBay or have a website, send the link too.
Do you work with businesses outside New Jersey?
Yes. Our team is in New Jersey, and we design logos for sellers across the US and abroad by email, phone and our online project board.
Related services
- Custom eBay store designBillboard, logo, categories and a matching listing template, designed in-house. $999 package, free preview.Learn more
- Premade eBay templates271 designs by industry, $399 flat, customized and installed.Learn more
- WooCommerce & WordPress websitesWooCommerce stores and WordPress websites designed and built in-house, with a fixed quote and code you own.Learn more
- Social media marketingPosts, paid campaigns, Facebook and Instagram Shops and ad landing pages for online stores.Learn more
Start a project
Let’s make yours the store buyers remember.
- Fixed quote before any work starts
- In-house team in New Jersey, no outsourcing
- Support long after launch
Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com