Rakuten store design alternatives for former Rakuten.com sellers
Rakuten closed its US marketplace, the former Buy.com, in 2020, so a Rakuten store design today means a new store on eBay, Shopify or BigCommerce. Our in-house New Jersey team designs eBay stores and Shopify or BigCommerce websites for former Rakuten sellers, with stock kept in sync and a fixed quote first.
Why it matters
What Rakuten store design alternatives look like today
Rakuten bought Buy.com in 2010 and later renamed it Rakuten.com Shopping. Outside sellers listed their products there, and Rakuten ran the cart and checkout. In July 2020 Rakuten said it would close the marketplace, and Rakuten.com/shop took its last orders on September 15, 2020. The rakuten.com address now belongs to Rakuten Rewards, the cash back site once called Ebates, which has no seller accounts.
A former Rakuten seller has two kinds of places to go next. Marketplaces such as eBay, Walmart and Amazon bring their own buyers and set their own rules. A store on your own domain brings only the buyers you send it, but no marketplace can close it. We design the eBay store and the Shopify or BigCommerce website, bring your catalog across, and connect stock and orders so one sale lowers the count everywhere.
Frannie Kline founded OC Designs Online in 2005. Our family-owned team designed Buy.com and Rakuten.com storefronts to match our clients’ eBay stores, and we have designed eBay, Shopify and BigCommerce stores ever since. SalesChannelHub, the inventory and order software we built, keeps those channels on one stock count.
Tell us about your storeWhat you get
eBay store design
Billboard, logo, store categories and a matching listing template, designed in-house. The store and template package is $999.
Your own Shopify or BigCommerce store
Designed around your catalog, on the platform that suits how you sell. We help you choose in the consultation.
One stock count for every channel
SalesChannelHub keeps stock and orders in step across eBay, Amazon, Walmart, Etsy, TikTok Shop, Shopify, BigCommerce and WooCommerce.
Your catalog, rebuilt
Products, variations and photos from your own files or inventory software, imported and mapped to each new channel.
Copy written for each channel
Titles written for eBay search, and fuller product pages for Google on your own store.
Search and filters
Filters by brand, size or vehicle, set up from the product details you already keep.
Checked for speed before launch
Images sized for each screen, and store templates tested against Google’s Core Web Vitals.
Support after launch
The same team answers the phone Monday to Friday, 9 to 5 ET, for questions and changes.
Rakuten today
What Rakuten still runs and what has closed
Rakuten Group still runs a large business from Tokyo, so search results for “Rakuten” mix shopping, cash back and selling. This is what each part means for a seller, as of October 2026.
| Rakuten business | Status | What it means for a seller |
|---|---|---|
| Rakuten.com Shopping (formerly Buy.com), US | Closed; last orders September 15, 2020 | There is no US Rakuten marketplace to list on or design for |
| Rakuten Rewards at rakuten.com (formerly Ebates) | Open | A cash back site for shoppers. Stores pay Rakuten a commission on the sales it sends them, so it is not a marketplace |
| Rakuten Advertising | Open | Rakuten’s affiliate network, which brands with their own website can apply to join as advertisers |
| Rakuten Ichiba, Japan | Open, including to overseas sellers | US businesses can apply without a Japanese company, but the shop system is only in Japanese and Rakuten asks for strong Japanese |
| Rakuten France (formerly PriceMinister) | Closed September 30, 2026 | Seller and buyer accounts stay readable until November 10, 2026 |
| Rakuten Germany | Closed to new orders October 15, 2020 | German Rakuten shops and their templates are gone |
| Rakuten UK, Spain and Austria | Closed in 2016 | No Rakuten marketplace to sell on in those countries |
Source: TechCrunch: Rakuten shutters the former Buy.com (2020) · Digital Commerce 360: Rakuten’s US marketplace shutters · Rakuten Group: global services · Rakuten Advertising: advertisers · Rakuten Ichiba for overseas sellers · Next: Rakuten France closes (2026) · TechCrunch: Rakuten exits the UK, Austria and Spain (2016)
Recent work
eBay, Shopify and BigCommerce stores we designed
Where to sell now
Where former Rakuten sellers sell now
Rakuten.com was a general marketplace with many categories, so the closest replacements are the other general marketplaces, plus a store of your own. You can use several of them at once on one stock count.
| Channel | A good fit when | What we do |
|---|---|---|
| eBay | You sell across many categories, including parts, collectibles and used or refurbished goods, and want a branded storefront | Design your eBay store and listing template, and sync its stock |
| Walmart Marketplace | You are a business with a tax ID and a record of selling online, and want Walmart.com’s shoppers | Connect it to the same stock count through SalesChannelHub |
| Amazon | Your products sell in Amazon’s categories and you can work within its rules on branding and buyer contact | Connect it through SalesChannelHub, with a website designed for Amazon sellers |
| Etsy and TikTok Shop | You sell handmade, vintage or giftable goods, or products that do well in short videos | Connect them through SalesChannelHub |
| Your own Shopify or BigCommerce store | You want buyers’ email addresses and a channel no marketplace can close | Design and build the store and bring your catalog across |
Source: eBay Help: eBay Stores · Walmart Marketplace: seller requirements
Case study
Northern Marine Electronics: eBay + BigCommerce in ten days
A redesigned eBay template and a custom BigCommerce theme, researched, drafted, tested and live four days before deadline.
- Working together
- 6+ years
- Delivered
- 10 days
- Platforms
- 2
Free consultation
Book a free consultation about your next channels
Tell us what you sold on Rakuten, where you sell now and where you want to be next. We reply within one business day and send a fixed quote after we talk.
- Fixed price before any work starts
- Most custom stores launch in about six weeks
- You approve each design before we build it
- You own the finished design and its code
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Our own software
SalesChannelHub, the inventory software we built
The multichannel inventory and order software we built: one stock count and one order queue across eight channels, with purchasing, warehouse and returns tools underneath.
Cost
What decides the cost of your new stores
Every project gets a fixed quote after a free consultation. A seller who needs one eBay store is a different job from one who wants an eBay store, a website and four synced marketplaces. These are the things that change the price.
| What we look at | Why it changes the work |
|---|---|
| Channels in the project | An eBay store alone is the smallest job. An eBay store and a website designed together share one brand, so the second design builds on the first. |
| Number of page designs | A home, collection and product layout is the core of a website. Brand pages, landing pages and a blog each add design and build time. |
| State of your product data | A clean product file or a catalog still held in inventory software imports quickly. Rebuilding listings from old screenshots and supplier sheets takes longer. |
| How much copy we rewrite | Moving products across is quick. A new description for every product takes longer, and gives Google original pages to rank. |
| The sync | SalesChannelHub runs on its own monthly plan. Matching every SKU across channels and testing orders is part of the build. |
| Custom features | Vehicle fitment search, bundles, wholesale pricing or size finders are built and tested on top of the design. |
Rebuilding your catalog
How we rebuild a Rakuten catalog on new channels
Your Rakuten seller account closed with the marketplace, so we rebuild the catalog from your own files and software.
Gather what you still have
Product files you once uploaded to Rakuten, exports from the listing or inventory software you used, your own product photos, and your SKUs and UPCs.
Map it to each channel
Each product gets the categories and item details each channel asks for, such as eBay item specifics or Shopify and BigCommerce options. Your SKUs stay the same everywhere, so the sync can match each item.
Design the stores
We design your eBay store and listing template and your website in one brand, and you approve each design before we build it.
Connect stock and orders
We set up SalesChannelHub, match every SKU, place test orders and check that stock counts change on every channel.
Launch and fix old links
We launch, submit your website’s sitemap to Google Search Console, and help you swap old Rakuten storefront links on your social profiles and other pages you control.
Already selling again
Already on eBay, Walmart or your own site?
Send the address of your eBay store, website or marketplace shop. We look at it before we talk, so the consultation starts with what you have.
- We look at your current store before we talk
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
What carries over
What you can still use from your Rakuten store
Some of your Rakuten business was yours and some of it closed with the marketplace. This is how we handle each part.
| From your Rakuten store | Can you still use it? | What we do |
|---|---|---|
| Product files you uploaded | Yes, if you kept them or your listing software still has them | Clean them up and import them into each new channel |
| Product photos | Yes, when you own them | Resize them for eBay’s photo uploader and your own store |
| SKUs and UPCs | Yes, they belong to you | Keep them so the sync matches each item on every channel |
| Logo and brand files | Yes | Use them in the new eBay store and website, or refresh them first |
| Reviews and seller ratings | No; they closed with the marketplace | Set up review requests so new orders build reviews of their own |
| Your Rakuten storefront address | No; old Rakuten shop addresses no longer open a store | Point old links and profiles to your new store |
Choosing an agency
How to choose a designer for your new channels
Ask these before you sign with anyone, us included. Each one comes with the answer to listen for and the answer we give.
| Question to ask | A good answer | Our answer |
|---|---|---|
| Can you design for more than one channel? | Named platforms and examples of each | eBay stores, Shopify and BigCommerce, with examples in our portfolio |
| How will stock stay right everywhere? | A named tool and a test plan | SalesChannelHub, our own software, checked with test orders before launch |
| Who designs and codes the work? | A team you can name and call | Our in-house team in New Jersey |
| Who owns the design after launch? | You do | You do, once the project is paid |
| Is the price fixed? | A written quote before work starts | A fixed quote after a free consultation |
How we work
How a project for former Rakuten sellers runs
One project manager from the first call to launch. An eBay store takes about three to four weeks, and a custom website about six.
Start with the questionnaire-
Consultation and quote
We talk through your catalog and the channels you want, look at what you sell today, and send a fixed quote.
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Design previews
You see your eBay store and website pages as real designs, and you approve each one before we build it.
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Build, import and connect
We build the store and templates, bring your catalog across, connect stock and orders, and test on phones, tablets and desktops.
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Launch and support
We launch, show your team how to make changes, and stay on the phone Monday to Friday, 9 to 5 ET.
Client words
Sellers say it better than we can
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We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.
Modern PrepeBay store, listing template & website
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Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.
ConnectiblesCustom eBay store
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OCD is great to work with and very responsive! More importantly they still support you long after the sale.
Jeff ArkelleBay design client
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We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!
Northern Marine ElectronicseBay & BigCommerce redesign
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Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.
Stun & Run Self DefenseBigCommerce store redesign
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They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.
Kyrie VanOverWebsite makeover
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They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.
Sprinkler HutShopify & BigCommerce store
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They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!
Modern PrepLong-time client
Good questions
Questions about Rakuten store design alternatives
Something else on your mind? Call (609) 675-0912 and a real person answers.
How our projects workWhat happened to Rakuten.com?
Rakuten closed its US marketplace, Rakuten.com/shop, in 2020. It announced the decision in July, and the site took its last orders on September 15, 2020. The rakuten.com address now belongs to Rakuten Rewards, a cash back site for shoppers.
Can I still sell on Rakuten in the US?
Not on a Rakuten marketplace, because none is left in the US. Rakuten Rewards, the cash back site at rakuten.com, earns a commission from the stores it sends shoppers to, and brands with their own website can apply to Rakuten Advertising, Rakuten’s affiliate network. To sell products to US buyers, the usual choices now are eBay, Walmart Marketplace, Amazon and a store of your own.
Is Rakuten still in business?
Yes. Rakuten Group is a large Japanese company. It runs Rakuten Ichiba in Japan, Rakuten Rewards and Rakuten Advertising in the US, and services such as Rakuten Kobo and Rakuten Viki. Its marketplaces in the US, Germany, the UK, Spain and, since September 2026, France have closed.
Can I sell on Rakuten Ichiba from the US?
Rakuten says it accepts sellers from 22 countries, including the US, without a Japanese company, and that other conditions may apply. Its shop system is only in Japanese, and Rakuten asks for strong Japanese for shop pages, customer service and returns, so many overseas sellers hire a Japanese-speaking service partner.
Do you design Rakuten Ichiba shops?
No. Our design work covers eBay stores and Shopify, BigCommerce and WordPress websites. Rakuten Ichiba shop pages are built in Rakuten’s own Japanese-language shop system. Your eBay store and website can still share one logo and set of product photos with an Ichiba shop.
Which marketplace is most like Rakuten.com?
eBay and Walmart Marketplace are the closest. Both are general marketplaces with many categories that outside sellers list on. eBay is open to most sellers and gives you a branded store, while Walmart approves sellers by application and asks for a business tax ID.
How much does it cost?
It depends on how many channels you want, how many page designs your website needs, the state of your product data, how much copy we rewrite and any custom features. After a free consultation we send a fixed quote that doesn’t change once work starts, and there are no monthly design fees.
How long does it take?
An eBay store design takes about three to four weeks, and a custom Shopify or BigCommerce store about six. Designed together, the two run side by side in one project.
Can my eBay store and my website share one design?
Yes. We design both in one brand, with the same logo, colors, photos and policies, so buyers who find you on eBay recognize your website.
How do I keep stock in sync across eBay, Walmart and my website?
Use inventory software that holds one stock count for every channel. SalesChannelHub, which we built, connects eBay, Amazon, Walmart, Etsy, TikTok Shop, Shopify, BigCommerce and WooCommerce, so a sale on one lowers the count on the others.
Should my own store use Shopify or BigCommerce?
Shopify suits most sellers who want a large app store and simple editing. BigCommerce suits large catalogs with many product options and sellers with trade buyers. We design for both, so we can recommend either one.
Do I own the design and code?
Yes. When the project is paid, the design and theme files are yours. You can keep them, back them up or hand them to another developer later.
Related services
- Custom eBay store designBillboard, logo, categories and a matching listing template, designed in-house. $999 package, free preview.Learn more
- SalesChannelHubOur own inventory and order software for eight sales channels.Learn more
- Shopify store designCustom Online Store 2.0 themes, custom sections and migrations, with a fixed quote. You own the theme.Learn more
- BigCommerce store designCustom Stencil themes, redesigns and moves to BigCommerce, built in-house with a fixed quote.Learn more
Start a project
Let’s make yours the store buyers remember.
- Fixed quote before any work starts
- In-house team in New Jersey, no outsourcing
- Support long after launch
Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com