The Microsoft Store on eBay
Microsoft trusted us with an SEO-driven, mobile-responsive eBay storefront for Surface, Xbox, Windows PCs and accessories, branded to the pixel and built to sell.
See the Microsoft project
Custom eBay store design that looks like a brand
A custom eBay store design brands every part of your store that eBay lets you change: the billboard, logo, store categories and featured items, plus a matching listing template for every item page. The store and template package is $999, with a free preview first and no monthly fees.
Why it matters
What custom eBay store design includes in 2026
eBay stopped allowing custom HTML store pages in 2018, and since June 2017 listings can’t run JavaScript or other active content. A custom design today works with what eBay gives every store: a billboard or a rotating carousel, a logo, a store description, up to 300 store categories, featured categories and items, a marketing banner and a store video. We design each of those for your brand, then build the listing template that buyers see on every item.
We’ve designed eBay stores since 2005, for one-person shops and for Microsoft, Pep Boys and 4 Wheel Parts. Nothing is a recolored stock theme. A dedicated account manager at our family-owned New Jersey office runs your project from the questionnaire to installation.
Tell us about your storeWhat you get
Store billboard
A 1280 × 290 billboard, or a carousel that rotates it with your store video and description, that tells buyers who you are and what to buy first.
Logo & profile
A store logo that is sharp at 300 × 300 and still readable as the small avatar next to your listings in search.
Store categories
A category tree and 300 × 300 category images that follow how your buyers shop: by brand, vehicle, size or style.
Featured items & marketing
Featured categories, featured listings and a 640 × 640 marketing banner, set up so new stock, best sellers and sales stay in view.
Matching listing template
A mobile-first, active-content-free template with your branding, policies and cross-promotion on every item, applied to your existing listings without relisting.
Installed and tested
We install everything, test it on phones, tablets, desktops and in the eBay app, and stay on call after launch.
eBay’s numbers
eBay store design sizes and limits (2026)
eBay’s current limits for each part of a store (October 2026):
| Store element | eBay’s limit | What it means for the design |
|---|---|---|
| Billboard | 1280 × 290 px, under 12 MB; standard or carousel | Keep the message and logo away from the edges so phones don’t crop them. |
| Store logo | 300 × 300 px, under 12 MB | It also shows as a tiny avatar, so it has to read at thumbnail size. |
| Featured categories | Up to 6, each with a 300 × 300 image | Six tiles can send buyers straight to your best lines. |
| Marketing banner | 640 × 640 px, under 12 MB; links to a sale, category or listing | A seasonal version and a sale version are worth having. |
| Store video | MP4 or MOV, under 150 MB; eBay reviews it in about 48 hours | It plays in the carousel next to your billboard. |
| Store description | 1,000 characters; the first 160 show before “more” | Those 160 characters have to say who you are and what you sell. |
| Store categories | Up to 300; each item can sit in 2 for free | Plan the tree before uploading category images. |
| Featured listings | Up to 4 rows of 6 | Pick them by hand or let eBay fill them automatically. |
| Store name | Up to 35 characters | Changing it later can break links to your store. |
Source: eBay Help: Manage your eBay Store · eBay image guide
Recent work
Custom eBay store designs for real sellers
Big brands
eBay store design services for national brands
The same in-house team that designs for one-person shops built these.
Official eBay store for a truck, Jeep & UTV superstore
A bold, category-led storefront and a phone layout that keeps thousands of parts one tap away.
See the 4 Wheel Parts project
A national brand’s eBay store with Make/Model/Year search
A fully mobile-responsive custom eBay store and listing template, featuring our exclusive Make, Model and Year parts finder.
See the Pep Boys project
Free preview
See your eBay store before you pay
Tell us what you sell and send your store link if you have one. We reply within one business day and design a free preview of your store and a listing.
- A free preview before you commit
- Unlimited revisions until you approve it
- $999 for the store and a matching listing template
- Put on your listings without relisting
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Listing X-ray
The same item in two very different listings
Buyers decide in seconds whether a seller looks trustworthy. A branded template answers their questions before they ask (returns, shipping, condition, who you are) and keeps them browsing your other items.
- No active content. Plain HTML and CSS, as eBay has required since June 2017.
- Built for phones. Laid out for the screen most eBay buyers use.
- Ready to paste. It works in eBay’s listing form and the tools you already use.
Your options
Custom eBay store design vs premade templates vs doing it yourself
| Custom design (OC Designs) | Premade template (OC Designs) | DIY in Seller Hub | Freelance marketplace | |
|---|---|---|---|---|
| Price | $999, store + template | $399, one time | Included with your Store subscription | Varies by freelancer |
| Design | Drawn from scratch for your brand | One of our 271 designs with your logo, colors and store details | eBay’s layout with your own images | Depends on who you hire |
| Matching listing template | Yes | Yes | No, eBay’s standard item page | Sometimes |
| eBay-compliant, active-content-free code | Yes | Yes | Not needed | Check before you buy |
| Installed and tested on phones and the app | We do it | We do it | You do it | Varies |
| Revisions | Unlimited | Logo, colors and store details added for you | Yours to make | Varies |
| Monthly fees | None | None | None beyond the Store subscription | Usually none |
| Support after launch | Phone, Monday to Friday, 9 to 5 | Phone, Monday to Friday, 9 to 5 | eBay help pages | Varies |
Watch
Why you should customize your eBay store
A short video from our team about the stores we design and how we work.
More on our YouTube channelHow we work
How a custom eBay store design project runs
One account manager from the first call to launch. Most stores take about three to four weeks.
Works with eBay’s listing form and Seller Hub, Sellercloud, SureDone, Solid Commerce, ChannelAdvisor (Rithum) and 3Dsellers.
Start with the questionnaire-
Questionnaire and quote
Tell us about your brand, your buyers and your goals. We look at your current store and send a fixed quote before any work starts.
-
Free preview
Your first custom mock-up arrives in about 5 to 7 business days, so you can see the real store and listing design before you commit.
-
Unlimited revisions
Ask for as many changes as you need. Each round takes 3 to 5 business days, and every layout is checked on phones, tablets and desktops.
-
Install and support
We install the store and template within 7 to 10 business days of approval and apply it to your existing listings, so you keep their sales history and watchers. After launch you can still call us with any question.
Ready when you are
Start your custom eBay store
Send your store link. Your designer looks at the store and replies within one business day with the next steps.
- Your own designer from the questionnaire to launch
- Phone support Monday to Friday, 9 to 5 ET
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Client words
Sellers say it better than we can
-
We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.
Modern PrepeBay store, listing template & website
-
Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.
ConnectiblesCustom eBay store
-
Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.
Stun & Run Self DefenseBigCommerce store redesign
-
They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.
Kyrie VanOverWebsite makeover
-
OCD is great to work with and very responsive! More importantly they still support you long after the sale.
Jeff ArkelleBay design client
-
They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.
Sprinkler HutShopify & BigCommerce store
-
We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!
Northern Marine ElectronicseBay & BigCommerce redesign
-
They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!
Modern PrepLong-time client
Good questions
Questions about custom eBay store design
Something else on your mind? Call (609) 675-0912 and a real person answers.
How our projects workWhat is a custom eBay store design?
It’s a design made for your brand and applied to every part of an eBay Store that eBay lets you change: the billboard, logo, store description, categories, featured items and marketing banner. Most sellers pair it with a matching listing template, because the item page is where buyers decide.
Can you still customize an eBay store with your own HTML?
No. eBay replaced custom HTML store pages with a standard layout in 2018, and listings can’t run JavaScript or other active content. You can still brand the store through its images and settings, and listing descriptions can use static HTML and CSS, which is how our templates are built.
How much does a custom eBay store design cost?
Our custom eBay store design and listing template package is $999. You get a fixed quote after the questionnaire, before any work starts, and there are no monthly fees.
How long does a custom eBay store design take?
About three to four weeks for most stores. The first mock-up arrives in about 5 to 7 business days after your questionnaire, each revision round takes 3 to 5 business days, and installation takes 7 to 10 business days after you approve the design.
What size are the eBay store billboard and logo?
eBay asks for a 1280 × 290 pixel billboard and a 300 × 300 pixel logo, each under 12 MB. Featured category images are 300 × 300 and the marketing banner is 640 × 640. The full list is in the size table on this page.
What’s the difference between an eBay store design and a listing template?
The store design is your storefront: billboard, logo, categories and featured items, set in Seller Hub. The listing template is the HTML description inside each item page. Many buyers land on an item straight from search and never see the store, so we design both to match.
Do I need an eBay Store subscription?
Yes, a storefront comes with an eBay Store subscription. As of October 2026 eBay’s plans start with Starter at $7.95 a month, or $4.95 a month on a yearly plan, and go up to Enterprise.
Will it work on phones and in the eBay app?
Yes. eBay’s store layout adjusts to phones and the app by itself, and we design the billboard and images so nothing important gets cropped. Our listing templates are mobile-first and tested in the eBay app before we install them.
Will my template follow eBay’s active-content rules?
Yes. eBay blocks JavaScript, Flash and other active content in listings. Our templates use clean HTML and CSS only. Layouts and galleries work without scripts, and on phones the sections stack in order instead of using tabs, as eBay’s mobile guide recommends.
Can you apply the new design to my existing listings?
Yes. We apply the new listing template to the listings you already have, so nothing needs relisting and you keep their sales history and watchers.
Does it work with my listing tool?
Yes. We install and test the template with the tool you use: eBay’s own listing form, Sellercloud, SureDone, Solid Commerce, ChannelAdvisor (Rithum), 3Dsellers and others.
Do I get a free preview before I pay?
Yes. After the questionnaire we design a custom mock-up for free, so you can see your store and listings before you commit.
How many revisions do I get?
As many as you need. We keep refining the design until you are happy with it, and each round takes about 3 to 5 business days.
Will a custom eBay store design increase my sales?
We can’t promise a number, and no independent study has measured one. A matching store and template make the shop look like an established brand, keep your policies easy to find and show related items on every listing.
Can I design my eBay store myself?
Yes. In Seller Hub, open Store and then Edit store to upload a billboard, logo, description and featured items, and eBay has a basic AI banner tool too. Sellers hire a designer when they want one consistent brand across the store and every listing, or don’t have the time to do it well.
From the Journal
More on eBay
eBay Shop DesignRelated services
- Custom eBay listing templatesCustom, mobile-first templates in clean HTML and CSS, applied to your existing listings. Free preview.Learn more
- Premade eBay templates271 designs by industry, $399 flat, customized and installed.Learn more
- eBay Australia store designStore branding and listing templates for eBay.com.au, designed in-house. US$999 package, free preview.Learn more
- eBay portfolioReal eBay storefront branding and listing templates for coin dealers, parts sellers, jewelers, beauty brands and more.Learn more
Start a project
Let’s make yours the store buyers remember.
- Fixed quote before any work starts
- In-house team in New Jersey, no outsourcing
- Support long after launch
Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com