BigCommerce store design built around your catalog
BigCommerce store design turns a standard theme into a store built around what you sell: your own page layouts, search that fits how your buyers shop, and sections your team edits in Page Builder. Our in-house New Jersey team designs and builds it, with a fixed quote first.
Why it matters
What BigCommerce store design includes
Every BigCommerce store starts from a theme, and many marketplace themes are built on Cornerstone, BigCommerce’s free base theme. A theme decides how your products are shown, how buyers move from the home page to a category to a product, and which parts of each page your team can change without a developer. A store design project replaces those decisions with ones made for your catalog and your buyers.
Our work covers the parts buyers see and the parts your staff use every day. We design the home, category, product, cart and content pages, build them as a custom Stencil theme, and place Page Builder regions where your team will want to swap banners and promotions. For a parts seller that means fitment search on every page; for a wholesaler, layouts built around customer groups and quote requests.
Frannie Kline founded OC Designs Online in 2005, and our family-owned team has designed online stores ever since. BigCommerce lists us in its Partner Directory as an agency partner, and our programmers have built BigCommerce add-ons of our own, such as a Make/Model/Year search app, a Make an Offer feature and daily deal sections. We can build features like these into your design.
Tell us about your storeWhat you get
Custom Stencil theme
Designed from scratch for your brand and built on BigCommerce’s own theme framework. BigCommerce hosts it; we maintain the code.
Home, category and product templates
Separate layouts for the pages that sell: product pages with room for specs, fitment, videos and reviews, and category pages that help buyers narrow down.
Regions you can edit yourself
Page Builder regions in the places you will change most, so you swap banners, sale blocks and featured products yourself.
Search and filters that fit your catalog
Filters by brand, size or vehicle, and our Make/Model/Year search for parts stores.
B2B-ready layouts
Account pages, quote and bulk-order flows designed for wholesale buyers when you sell B2B.
Redesigns and migrations
A new design for your current store, or a move to BigCommerce from Shopify, Magento, WooCommerce or Volusion with every old address redirected.
Checked for speed before launch
Images sized for each screen, one clear heading per page and editable page titles, tested against Google’s Core Web Vitals.
Support after launch
The same team answers the phone Monday to Friday, 9 to 5 ET, for questions and change requests after launch.
Your options
Premium theme, custom BigCommerce theme or Catalyst
A BigCommerce store gets its look in one of three ways. Each one changes who builds, hosts and edits the storefront (October 2026).
| Premium theme from the marketplace | Custom Stencil theme (what we build) | Catalyst (headless) | |
|---|---|---|---|
| What it is | A ready-made theme, usually based on Cornerstone, set up with your logo and colors | A theme designed for your brand and catalog, written in BigCommerce’s Stencil framework | A separate storefront built with Next.js that talks to BigCommerce through its API |
| Who hosts it | BigCommerce | BigCommerce | You or your developer, for example on Vercel |
| Editing without code | Page Builder, in the places the theme author allowed | Page Builder, in the places we plan with you | Makeswift, BigCommerce’s visual editor for Catalyst |
| How unique it looks | Other stores use the same theme | Only your store | Only your store |
| Upkeep | Updates come from the theme author, and your own changes can break | Hosted by BigCommerce; we maintain the theme code | Your team maintains and deploys the code |
| Best for | New stores and tight budgets | Growing stores that want their own design and editable pages | Large brands with developers and very custom shopping flows |
Source: BigCommerce Docs: choosing a storefront · BigCommerce Docs: Catalyst overview
Recent work
BigCommerce stores we designed
Customize or rebuild
BigCommerce theme customization or a new theme?
Plenty of stores do well on a premium theme for years, and sometimes customizing it is the better spend. These are the signs we look for, and what each option can do about them.
| What you notice | Customizing your current theme | A new custom theme |
|---|---|---|
| The store looks dated, or your brand has changed | New colors, fonts and photos on the layout you have | A full redesign around the new brand |
| Product pages can’t show what buyers ask about | Possible when the theme’s templates allow it | Layouts made for your specs, fitment, size charts and videos |
| Every new promotion needs a developer | Page Builder regions added where you need them | Regions planned into every page from the start |
| Apps have piled up and the store has slowed down | Clean up what’s there | Features built into clean code, with speed checked before launch |
| Buyers struggle to find the right product | Better menus and filters inside the current layout | Navigation planned around how your customers shop, by brand, size, vehicle or use |
| Wholesale buyers still order by phone | Usually limited by the theme | Account, quote and bulk-order screens for trade customers |
| The theme author still releases updates | Each update has to be merged with your changes by hand | No outside updates to merge; we maintain the code |
Case study
Northern Marine Electronics: eBay + BigCommerce in ten days
A redesigned eBay template and a custom BigCommerce theme, researched, drafted, tested and live four days before deadline.
- Working together
- 6+ years
- Delivered
- 10 days
- Platforms
- 2
Free consultation
Book a free consultation for your BigCommerce store
Tell us where your store is today and what you want it to do. We reply within one business day and send a fixed quote after we talk.
- Fixed price before any work starts
- Most custom stores launch in about six weeks
- Design previews you approve before we build
- You own the finished theme and its code
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Cost
What decides the cost of a BigCommerce design
We don’t publish one price, because two stores rarely need the same work. Every store gets a fixed quote after a free consultation, and these are the things that move it up or down.
| What we look at | Why it changes the work |
|---|---|
| Number of page designs | A home, category and product layout is the core. Landing pages, brand pages, a blog and custom account pages each add design and build time. |
| Catalog shape | A few hundred simple products need less than thousands of products with variants, custom fields and fitment data. |
| Search and filtering | Brand and size filters come with the platform on some plans. Vehicle fitment or custom finders are extra development. |
| Custom features | Make an Offer, daily deals, bundles, calculators or quote forms are built and tested on top of the theme. |
| B2B needs | Customer-group pricing, quote requests and account dashboards need their own screens. |
| Moving platforms | Migrating products, customers and orders, and mapping every old address to a new one, adds a separate stage. |
| Apps and integrations | Reviews, ERP, shipping or marketplace connections have to be styled and tested inside the design. |
Your industry
BigCommerce website design for your industry
We’ve designed BigCommerce stores for marine, automotive, jewelry, home and industrial sellers, and each kind of catalog asks something different of the design.
| Store type | What the design has to handle |
|---|---|
| Automotive parts | Part numbers on product pages and our Make/Model/Year search, so buyers only see parts that fit their vehicle |
| Marine electronics | Long spec sheets, compatibility notes, manuals and comparison tables that stay readable on a phone |
| Jewelry | Large zoomable photos, metal and size options, and trust details close to the price |
| Home goods | Room photos, swatches, delivery information and bundles on product pages |
| Industrial and wholesale | Customer-group pricing, quote requests, bulk ordering and account pages for trade buyers |
Plans
Which BigCommerce plan your design needs
Some design features only work on higher BigCommerce plans, so we check yours before we design around them. BigCommerce renamed its plans on June 1, 2026: Standard, Plus, Pro and Enterprise became Core, Growth, Scale and Performance. The table shows the plans as of October 2026.
| Feature that shapes the design | Core | Growth | Scale | Performance |
|---|---|---|---|---|
| Customer groups (wholesale pricing, member areas) | No | Yes | Yes | Yes |
| Product filtering (faceted search) | No | No | Yes | Yes |
| Abandoned cart saver | No | Yes | Yes | Yes |
| Google customer reviews | No | No | Yes | Yes |
| Extra storefronts (paid add-on) | Up to 3 | Up to 5 | Up to 8 | By agreement |
Source: BigCommerce pricing and plans · BigCommerce plan updates, 2026
Redesigns
How we redesign a BigCommerce store without losing rankings
A redesign changes how your store looks. Your product addresses, page titles and the content Google already ranks stay where they are, or move with a redirect.
Record what ranks today
We list every product, category and content page that gets traffic, with its address, title and description, before anything changes.
Build on an unpublished theme
Your new theme is built and tested next to your live one in My Themes, so the store keeps selling until launch day.
Keep or redirect every address
If an address has to change, it gets a 301 redirect to its new page through BigCommerce’s redirect manager, which accepts a CSV import.
Check speed before launch
We test the new theme against Google’s Core Web Vitals: the main content in under 2.5 seconds, quick responses to taps, and no layout jumping.
Launch and watch
We publish the theme, resubmit your sitemap, and check Google Search Console in the weeks after launch for errors or lost pages.
Source: BigCommerce Docs: performance and Core Web Vitals · BigCommerce Help: 301 redirects
Redesign or move
Planning a redesign or a move to BigCommerce?
Send your current store’s address, on any platform. We look at it before we talk, so the consultation starts with your store.
- Old addresses mapped to new pages with 301 redirects
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Migration
Moving to BigCommerce from Shopify, Magento, WooCommerce or Volusion
BigCommerce gives you tools for moving your data. We handle the design and the redirects, the two parts that decide whether customers and rankings follow you.
| Part of the move | How it moves | What we do |
|---|---|---|
| Products, customers and orders | BigCommerce’s free Data Migration app moves up to 500,000 records from Shopify, Magento, WooCommerce and Volusion; larger moves use BigCommerce’s paid migration service or a partner app | Plan the categories and product fields the new design needs |
| Shopify orders | Not by CSV: through the app, the API or BigCommerce’s managed service | Choose the right route for your order history |
| Magento pages and blog posts | Not moved by the app; they need the API or rebuilding | Rebuild them in the new design |
| Old web addresses | BigCommerce’s 301 redirect manager, with CSV import | Map every old address to its new page |
| Design and theme | Themes don’t transfer between platforms, so the design starts fresh | Design and build your new BigCommerce theme |
| Typical timeline (BigCommerce’s estimate) | 1 to 2 weeks for stores with 500 products or fewer, 3 to 6 weeks for mid-size stores, up to 12 weeks for large ones | Run the design alongside the data move |
Source: BigCommerce Data Migration app · BigCommerce migration guide
Choosing an agency
How to choose a BigCommerce design agency
Ask any agency these questions before you sign. Here is what a good answer looks like, and ours.
| Question to ask | A good answer | Our answer |
|---|---|---|
| Are you in BigCommerce’s Partner Directory? | A listing you can check yourself | Yes, listed as an agency partner (link below) |
| Who owns the theme code after launch? | You do | You do, once the project is paid |
| Who designs and codes the store? | A team you can name, not resold work | Our in-house team in New Jersey |
| Will I keep my web addresses and rankings? | A redirect plan before launch | Every changed address gets a 301 redirect |
| What happens after launch? | Support from the people who built it | Phone support Monday to Friday, 9 to 5 ET |
| Is the price fixed? | A written quote before work starts | A fixed quote after a free consultation |
Source: OC Designs Online in the BigCommerce Partner Directory
Watch
Shopify and BigCommerce theme design at OC Designs Online
A short video from our team about the stores we design and how we work.
More on our YouTube channelHow we work
How a custom BigCommerce theme project runs
One project manager from the first call to launch. Most custom stores take about six weeks.
Start with the questionnaire-
Consultation and quote
We talk through your products, buyers and plans, look at your current store, and send a fixed quote. Then we gather your answers and brand files in one detailed specification.
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Design previews
You see your home, category and product pages as real designs and approve each one before we build.
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Build and test
We build the Stencil theme as an unpublished theme in your store and test it on phones, tablets and desktops, with your apps and checkout.
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Launch and support
We publish the theme, set up redirects if anything moved, show your team Page Builder, and stay on the phone Monday to Friday, 9 to 5 ET.
Client words
Sellers say it better than we can
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Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.
Stun & Run Self DefenseBigCommerce store redesign
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They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.
Sprinkler HutShopify & BigCommerce store
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We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!
Northern Marine ElectronicseBay & BigCommerce redesign
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We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.
Modern PrepeBay store, listing template & website
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Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.
ConnectiblesCustom eBay store
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They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.
Kyrie VanOverWebsite makeover
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OCD is great to work with and very responsive! More importantly they still support you long after the sale.
Jeff ArkelleBay design client
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They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!
Modern PrepLong-time client
Good questions
Questions about BigCommerce store design
Something else on your mind? Call (609) 675-0912 and a real person answers.
How our projects workHow much does a BigCommerce store design cost?
It depends on how many page designs you need, the size of your catalog, custom features, B2B screens and whether you are moving from another platform. After a free consultation we send a fixed quote that doesn’t change once work starts, and there are no monthly design fees.
How long does a custom BigCommerce theme take?
About six weeks for most stores, from the consultation to launch. Moves from another platform take longer when there is a lot of data or many addresses to redirect.
Can I edit my BigCommerce theme myself after launch?
Yes. Banners, featured products, colors, fonts and new content pages are yours to change in Page Builder, inside the regions we build into each page, and products and prices stay in the BigCommerce control panel as always. New layouts and features need theme code, and we make those changes for you.
Can I change my BigCommerce theme without losing products?
Yes. BigCommerce keeps products, categories, customers and orders separate from the theme, so a new design leaves your catalog in place. Custom code and some Page Builder widgets from the old theme may need rebuilding, and we take care of that.
Should my store use Stencil or Catalyst?
Most stores are better served by Stencil: BigCommerce hosts and maintains it, and you edit pages in Page Builder. Catalyst gives full control of the storefront, but your team hosts and maintains the code, so it suits large brands with their own developers. We design and build Stencil themes, and if your store really needs Catalyst, we tell you in the consultation.
Does BigCommerce charge transaction fees?
Orders paid through payment providers built into BigCommerce, such as PayPal and Stripe, carry no BigCommerce fee. Other providers carry a fee that depends on your plan. BigCommerce’s pricing page has the current figures.
Is BigCommerce good for SEO?
Yes. You control page titles, descriptions and web addresses, robots.txt and 301 redirects, and BigCommerce builds your sitemap. The theme decides the rest, such as headings, page speed and how products link to each other, and we build those in.
Is BigCommerce better than Shopify?
It depends on what you sell. BigCommerce includes customer groups and offers B2B Edition, which helps if you sell to trade buyers. We design for both BigCommerce and Shopify, so we can tell you which suits your products.
Can you design for BigCommerce B2B Edition?
Yes. B2B Edition adds company accounts, buyer roles, quotes and invoices for purchase orders. We design the account, quote and bulk-order screens so they match the rest of your store.
Will BigCommerce support help with my custom theme?
BigCommerce support helps with Page Builder and themes from its marketplace, but its agents don’t edit theme code. For a custom theme, that support comes from us, the team that built it.
Do you work with stores outside New Jersey?
Yes. Our team is in New Jersey, and we work with store owners across the US and abroad by phone, email and screen share.
Do I own the theme code?
Yes. When the project is paid, the theme files are yours. You can keep them on your store, back them up or hand them to another developer later.
Is BigCommerce now called Commerce?
The company changed its name to Commerce.com on July 31, 2025. The store platform is still called BigCommerce, and so are its plans, apps and Partner Directory.
What do you need from me?
Access to your BigCommerce store (or a trial store if you are moving), your logo and brand files, and your answers to our questionnaire.
Related services
- BigCommerce portfolioCustom BigCommerce themes we designed and built for real stores.Learn more
- Make/Model/Year searchOur Make/Model/Year part finder for Shopify, BigCommerce and WooCommerce, with trim, engine, a saved garage and your fitment data loaded.Learn more
- BigCommerce + eBay store designA matching eBay store, listing template and BigCommerce theme, with stock and orders kept in sync.Learn more
Start a project
Let’s make yours the store buyers remember.
- Fixed quote before any work starts
- In-house team in New Jersey, no outsourcing
- Support long after launch
Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com