eBay store and shop design for Australian sellers
eBay store design for Australian sellers brands the parts of an eBay.com.au store that eBay lets you change, from the billboard and logo to categories and featured items, and adds a matching listing template for every item. The package is US$999, with a free preview first.
Why it matters
What eBay store design in Australia covers in 2026
eBay Australia has changed the name of its storefront more than once. Sellers used to subscribe to an eBay Shop, the help pages now say store, and since May 2026 the subscription itself is called eBay Pro, so eBay shop design and eBay store design now describe the same job. A store on eBay.com.au is branded through the same parts as one on eBay.com: a billboard, a logo, a store description, up to 300 store categories, featured categories and listings, a marketing banner and a store video. Custom HTML store pages are long gone, and listings can’t run JavaScript. We design each of those parts for your brand, then build the listing template that buyers see on every item.
Australian stores we have designed include Miss Dresses, Lanina Boutique, Oz Plaza, T & R Sports, Tyres for Less and Barney’s Toy Box. Our team works from New Jersey, so most of a project runs by email and shared previews. Our working day falls overnight in Sydney and Melbourne, so a question you send in the afternoon reaches us as our day starts, and the reply is often in your inbox by the next morning.
Frannie Kline founded OC Designs Online in 2005, and the same family-owned team designs, codes and installs every store. We quote in US dollars, there are no monthly design fees, and the finished template code is yours.
Tell us about your storeWhat you get
Store billboard
A 1280 × 290 billboard, or a carousel with your store video, with the message kept clear of the edges that phones crop. Versions for EOFY, Black Friday or Boxing Day sales can follow the same design.
A logo that reads small
A 300 × 300 store logo that is still clear as the small icon beside your listings in search results and the eBay app.
Store categories
A category plan built around how your buyers shop, by brand, size, vehicle or occasion, with 300 × 300 images for six featured categories.
Marketing banner and featured listings
A 640 × 640 banner that links to a sale or a category, and up to four rows of featured items for new stock and best sellers.
Matching listing template
Mobile-first HTML and CSS with your branding, Australian postage and returns sections, and links to your other listings. It contains no active content.
Applied without relisting
We put the new template on the listings you already have, so each one keeps its sales history and watchers.
Store description and policies
Your 1,000-character store description and your policy text laid out so buyers see who you are and how you post before they scroll.
Installed and tested
We install everything and test it on phones, tablets, desktops and in the eBay app before we hand it over.
Your options
Custom eBay store design vs premade, DIY or a local agency
Australian sellers usually weigh up four routes to a branded store. Here is how they compare on cost, currency and the work left for you (October 2026).
| Custom design (OC Designs) | Premade template (OC Designs) | DIY in Seller Hub | Australian agency | |
|---|---|---|---|---|
| Price | US$999 for the store and template | US$399, one time | Included with Pro Basic or higher | Quote only, on the agency pages we checked |
| Currency | US dollars | US dollars | Australian dollars, on your eBay invoice | Australian dollars |
| Design | Drawn from scratch for your brand | One of our 271 designs with your logo, colors and store details | eBay’s layout with your own images | Depends on the agency |
| Matching listing template | Yes | Yes | No, eBay’s standard item page | Usually |
| Existing listings updated | Yes, without relisting | Yes, without relisting | One listing at a time | Ask before you sign |
| Revisions | Unlimited, after a free preview | Logo, colors and store details added for you | Yours to make | Varies |
| Working hours | New Jersey hours, overnight in eastern Australia | New Jersey hours, overnight in eastern Australia | Whenever you have time | Your own time zone |
| Ongoing fees | None | None | None beyond your Pro plan | Varies |
Recent work
eBay stores we designed for real sellers
Refresh or redesign
Signs your eBay.com.au store needs a new design
Some of these take ten minutes in Seller Hub. Others mean the store and the listing template need redoing together.
| What you notice | Fix it yourself in Seller Hub | A new store and template |
|---|---|---|
| The billboard still advertises last year’s sale | Upload a new 1280 × 290 image | A set of seasonal billboards in one consistent style |
| Your logo is blurry as the small icon in search | Upload a sharper 300 × 300 file | A logo version drawn to read at thumbnail size |
| Old listings lost their galleries, tabs or counters | Not fixable there, because eBay strips active content | A clean HTML and CSS template on every listing |
| Postage text still offers Sendle | Edit each listing by hand | One template update across all your listings |
| Your template links to your own website | Delete the links one listing at a time | Links to your store categories and related listings instead |
| Buyers can’t find a whole product line | Rename or reorder your store categories | A category plan with featured category images |
| The store and the listings look like two different businesses | Match colors where eBay allows it | One design across the store and every item page |
Case study
Northern Marine Electronics: eBay + BigCommerce in ten days
A redesigned eBay template and a custom BigCommerce theme, researched, drafted, tested and live four days before deadline.
- Working together
- 6+ years
- Delivered
- 10 days
- Platforms
- 2
Free preview
See your eBay.com.au store before you pay
Tell us what you sell and send your store link if you have one. We reply within one business day and design a free preview of your store and a listing.
- Free preview before you commit
- Unlimited revisions until you approve it
- Put on your existing listings without relisting
- Priced in US dollars, with no monthly fees
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Price
What a branded eBay store costs for Australian sellers
Most Australian stores need only the package. Anything outside it gets a fixed quote after a free consultation, before any work starts.
| What you need | Price |
|---|---|
| A custom store design with one matching listing template | US$999 package, with a free preview and unlimited revisions |
| A premade template set up with your logo, colors and store details | US$399, one time |
| A second listing template, for example for a different product line | Fixed quote after a free consultation |
| A new brand identity from scratch: logo, colors and fonts | Fixed quote after a free consultation |
| Extra seasonal billboards and banners | Fixed quote after a free consultation |
| A store on another eBay site as well, such as eBay.com or eBay.co.uk | Fixed quote after a free consultation |
| Paying from Australia | Charged in US dollars. Your bank or card provider converts the amount at its own rate and may add an international transaction fee. |
eBay Pro
eBay Pro plans and your store design
eBay Australia moved Store subscribers onto eBay Pro plans on 12 May 2026, and Basic, Featured and Anchor subscribers kept the same fee. eBay describes the branded store as part of Pro. Fees are eBay’s, in Australian dollars including GST, as of October 2026.
| Plan | Monthly fee | What it changes for your store |
|---|---|---|
| Pro Starter | No monthly fee | No branded store; the store comes with Pro Basic and higher. eBay moves sellers onto it automatically once sales pass A$25,000 over 12 months. |
| Pro Basic | A$27.45 | Adds connections for third-party listing tools, plus eBay’s advanced marketing and discount tools. |
| Pro Featured | A$82.45 | The same tools, with lower final value fees. |
| Pro Anchor | A$604.95 | The same tools, with the lowest final value fees. |
| Free selling, no Pro plan | No monthly fee | Since May 2026, eligible Australian sellers pay no transaction fees on up to A$25,000 in sales a year. |
Source: eBay Australia: eBay Pro · eBay Australia: Pro selling fees · eBay Community: User Agreement update · eBay Inc.: free selling in Australia · eBay Australia: Discounts Manager
Do it yourself
How to customize your eBay store in Seller Hub
Any seller with a Pro plan can brand their own store. These are the steps on eBay.com.au with the sizes eBay asks for, and they are the same steps we follow when we install your design.
Check your plan
A branded store comes with eBay Pro. If you sell under free selling, move to a Pro plan before you start.
Open Edit store
In Seller Hub, open the Subscriptions tab and choose Edit store.
Upload the billboard
Use 1280 × 290 pixels, under 12 MB. Keep text and your logo away from the edges, because phones crop the sides. eBay’s Seller Centre suggests 1200 × 270 for banners, so a design with wide margins suits both.
Add your logo
Use 300 × 300 pixels, under 12 MB, with a mark simple enough to read as a small icon.
Write the store description
You have up to 1,000 characters. Say who you are and what you sell in the first sentence, and keep postage and returns details in your store policies.
Set up categories
Create up to 300 custom categories, five at a time. Each item can sit in two of them at no cost. Choose six featured categories and give each a 300 × 300 image.
Feature listings and a banner
Pick up to four rows of six featured listings, and add a 640 × 640 marketing banner that links to a sale, a category or a listing.
Check it on a phone
Open your store at ebay.com.au/str/ followed by your store name, on a phone and in the eBay app, and fix anything that gets cropped.
A store video (MP4 or MOV, under 150 MB) shows only after eBay reviews it, which takes about 48 hours.
Source: eBay Australia: managing your store · eBay Australia Seller Centre: your eBay store
Already on eBay.com.au
Send your store link for a free look
We look at your store and a few of your listings before we reply, then show you the same items in a design made for your brand.
- Your existing listings updated without relisting
Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.
Australian rules
What your listing template needs for eBay Australia
Templates bought for a US or UK store often carry the wrong postage and returns text. These are eBay Australia’s current rules for the sections of a template we design (October 2026).
| Template section | eBay Australia’s rule | How we handle it |
|---|---|---|
| Returns | Sellers choose a 30 or 60 day return period and who pays return postage. Business sellers may also have obligations under the Australian Consumer Law, and buyers can return a faulty item whatever the policy says. | A returns section that matches your Seller Hub policy, with room for consumer-law wording you approve |
| Postage | Sellers on free selling generally buy eBay labels for parcels within Australia, and a Pro plan is needed to offer other postage options. Sendle stopped taking bookings in Australia on 11 January 2026. | Postage text that names the services you use today, updated across every listing at once |
| Links | Listings may link only to other eBay pages, YouTube, Vimeo or Dailymotion videos, eBay-approved freight services and legally required information, all over https. Links to other websites aren’t allowed. | Links to your store categories and related listings in place of your website |
| Active content | JavaScript, Flash, plug-ins and form actions don’t display, and new listings that contain them are rejected with a “Disallowed JavaScript/HTML Syntax” error. | HTML and CSS only, tested in the eBay app |
| eBay Plus | Buyers can filter search results to show only eBay Plus listings. | Space near the top of the template for free postage and returns details when your items qualify |
Source: eBay Australia: returns policy · eBay Australia: labels · eBay Australia: seller news, January 2026 · eBay Australia: links policy · eBay Australia: active content policy · eBay Australia: eBay Plus
Choosing a designer
How to choose an eBay store designer, in Australia or overseas
Ask these questions of any designer before you pay. Here is what a good answer looks like, and ours.
| Question to ask | A good answer | Our answer |
|---|---|---|
| Have you designed stores for Australian sellers? | Store names you can look up | Yes, from fashion boutiques to tyre sellers; ask for examples in your category |
| Will I see a design before I pay? | A preview of your own store | Yes, a free preview |
| Do my listings need relisting? | No | No. We update your existing listings, so they keep their sales history and watchers |
| Does the code follow eBay’s rules? | HTML and CSS only, with no active content | Yes, and we test it in the eBay app |
| Who owns the template code? | You do | You do, once the project is paid |
| Which currency, and which hours? | Both clear before you start | US dollars, and New Jersey hours that fall overnight in eastern Australia |
| What happens after launch? | Support from the people who built it | Email, and phone support Monday to Friday, 9 to 5 ET |
Watch
A short video on how we design eBay stores
A short video from our team about the stores we design and how we work.
More on our YouTube channelHow we work
How an eBay Australia store project runs across time zones
One account manager from the first message to launch. Most stores take about three to four weeks.
Works with eBay’s listing form and Seller Hub, Sellercloud, SureDone, Solid Commerce, ChannelAdvisor (Rithum) and 3Dsellers.
Start with the questionnaire-
Questionnaire and quote
Tell us about your brand, your buyers and your listing tool by email, or book a call. Around 6 am in Sydney or Melbourne is the previous afternoon in New Jersey, so early mornings suit calls. We send a fixed quote before any work starts.
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Free preview
Your first mock-up arrives in about 5 to 7 business days. Feedback you send in your evening is in front of us when our day starts.
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Unlimited revisions
Ask for as many changes as you need. Each round takes 3 to 5 business days, and every layout is checked on phones, tablets, desktops and in the eBay app.
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Install and support
We install the store and template within 7 to 10 business days of approval and put the template on your existing listings without relisting. After launch you can still email or call us.
Client words
Sellers say it better than we can
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We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.
Modern PrepeBay store, listing template & website
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Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.
ConnectiblesCustom eBay store
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OCD is great to work with and very responsive! More importantly they still support you long after the sale.
Jeff ArkelleBay design client
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We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!
Northern Marine ElectronicseBay & BigCommerce redesign
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Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.
Stun & Run Self DefenseBigCommerce store redesign
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They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.
Kyrie VanOverWebsite makeover
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They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.
Sprinkler HutShopify & BigCommerce store
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They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!
Modern PrepLong-time client
Good questions
Questions about eBay store design in Australia
Something else on your mind? Call (609) 675-0912 and a real person answers.
How our projects workDo you design eBay stores for Australian sellers?
Yes. We design stores and listing templates for eBay.com.au, and Australian eBay stores we have designed include Miss Dresses, Stylish Charms, Lanina Boutique, OZ Plaza, T & R Sports, Grand Bazaar and Remy Hair Extensions. Our team is in New Jersey, so projects run by email, shared previews and calls early in your morning.
Is it called an eBay shop or an eBay store in Australia?
Both names have been used. Australian sellers used to subscribe to eBay Shops, eBay’s help pages now call the storefront a store, and since May 2026 the subscription is called eBay Pro. The design work is the same whichever name you use.
Which eBay Pro plan do I need for a branded store?
A branded store needs a paid eBay Pro plan, Pro Basic or higher. Connecting a third-party listing tool through eBay’s API, and using coupons and sale events, needs Pro Basic or higher.
How much does eBay store design cost for an Australian seller?
Our store and listing template package has one fixed price in US dollars, and premade templates cost less. Extras such as a second template are quoted before work starts, and there are no monthly design fees.
How long does a new eBay store take to design?
About three to four weeks for most stores. The first mock-up arrives in about 5 to 7 business days after your questionnaire, each revision round takes 3 to 5 business days, and installation takes 7 to 10 business days after you approve the design.
What size is the eBay store billboard and logo on eBay.com.au?
eBay Australia’s help pages ask for a 1280 × 290 pixel billboard and a 300 × 300 pixel logo, each under 12 MB. Its Seller Centre suggests 1200 × 270 for banners, so we keep text and logos away from the edges to suit both.
Will my template follow eBay Australia’s listing rules?
Yes. Our templates use HTML and CSS only, with no JavaScript, Flash or forms, and link only to eBay pages and approved video sites. eBay Australia rejects new listings that contain active content.
Can you add Australian postage and returns details to my template?
Yes. We lay out your postage services, return period and who pays return postage so they match your Seller Hub settings. If you sell as a business, we add the Australian Consumer Law wording you or your adviser approve.
Will a new eBay store design increase my sales?
We can’t promise a number, and no independent study has measured one. A matching store and template make the store look like an established business, keep postage and returns easy to find, and show related items on every listing.
Related services
- Custom eBay store designBillboard, logo, categories and a matching listing template, designed in-house. $999 package, free preview.Learn more
- Custom eBay listing templatesCustom, mobile-first templates in clean HTML and CSS, applied to your existing listings. Free preview.Learn more
- Premade eBay templates271 designs by industry, $399 flat, customized and installed.Learn more
- eBay portfolioReal eBay storefront branding and listing templates for coin dealers, parts sellers, jewelers, beauty brands and more.Learn more
Start a project
Let’s make yours the store buyers remember.
- Fixed quote before any work starts
- In-house team in New Jersey, no outsourcing
- Support long after launch
Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com