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BigCommerce and eBay, one brand kept in sync

A BigCommerce eBay integration done properly gives you one brand and one stock count on both channels. We design your eBay store and listing template to match a custom BigCommerce theme, then connect the two so products, stock and orders stay in step.

Updated October 2026

Why it matters

Two channels, one brand

eBay brings you buyers who are already searching. Your BigCommerce store is where they come back, buy again and pay you without marketplace fees. When the two look like different businesses, buyers don’t connect them, so we design both together: the same logo, colors, categories and messages on the eBay store, every eBay listing and the website.

BigCommerce connects to eBay from its Channel Manager, and we set up the link that fits your catalog: BigCommerce’s own eBay channel, our SalesChannelHub software for sellers on several marketplaces, or a custom integration. As a BigCommerce design partner with over 150,000 eBay listings running on our templates, we’ve done both sides many times.

Tell us about your store

What you get

  • eBay store branding

    Billboard, logo, store categories and featured items, designed in the same style as your website.

  • Matching listing template

    A mobile-first eBay listing template in your website’s colors and fonts, applied to your existing listings without relisting.

  • Custom BigCommerce theme

    A Stencil theme designed for your brand, responsive and built for search, that you can still edit in BigCommerce.

  • Stock and orders in sync

    Products, stock and eBay orders kept in step with BigCommerce through the right channel app or our SalesChannelHub.

  • Listings into products

    Already selling on eBay? We can import your listings, with item specifics, variations and images, as clean BigCommerce products.

  • One team, one manager

    In-house designers and programmers, with one project manager for both channels.

Where your brand lives

What we design on eBay and BigCommerce

Each channel has its own settings. This is where every part of a matching brand is set, and what we do with it:

Part of your brandWhere it’s setWhat we design
eBay store billboard and logo eBay Seller Hub, under Store A 1280 × 290 billboard and a 300 × 300 logo that match your website header.
eBay store categories eBay Seller Hub, under Store A category tree that mirrors your BigCommerce menu, so buyers find the same lines in both places.
eBay item descriptions The HTML description of each listing A listing template with your logo, colors, policies and links to your store categories.
Your website BigCommerce theme (Stencil) A custom theme with your layout, menus, product pages and checkout styling.
Products, stock and orders BigCommerce catalog, sent to eBay by a channel app Category and item specifics mapping, so products list cleanly and stay in sync.

Source: BigCommerce: selling on eBay · eBay Help: manage your eBay Store

Free consultation

One brand on eBay and BigCommerce

Tell us about your eBay store and your BigCommerce site. We reply within one business day with questions or a fixed quote for both designs.

  • Your eBay store and BigCommerce theme in one style
  • Stock kept in step between the two
  • A fixed quote before any work starts

Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.

Free consultation. We reply within one business day.

Case study

Northern Marine Electronics: eBay + BigCommerce in ten days

A redesigned eBay template and a custom BigCommerce theme, researched, drafted, tested and live four days before deadline.

Working together
6+ years
Delivered
10 days
Platforms
2
Read the case study

Our own software

SalesChannelHub, the inventory software we built

The multichannel inventory and order software we built: one stock count and one order queue across eight channels, with purchasing, warehouse and returns tools underneath.

Explore SalesChannelHub From $79/month · 14-day trial, no card

Your options

Ways to connect BigCommerce and eBay

BigCommerce’s eBay channelSalesChannelHub (our software)Custom integration
How it’s set up From Channel Manager, in a few clicks We set it up and connect your channels We build it on the eBay and BigCommerce APIs
What it syncs Listings, stock and eBay orders Catalog, price, quantity and orders, both ways Whatever your workflow needs
Channels eBay (US merchants, USD) Amazon, eBay, Shopify, Walmart, Etsy, TikTok Shop, WooCommerce and BigCommerce Any channel with an API
Cost Shown with the app in Channel Manager From $79 a month (Starter: under 500 orders a month, 2 marketplaces and 1 store) Fixed quote
Best for One US store with a straightforward catalog Sellers on several marketplaces with one stock count Large or unusual catalogs, ERPs and special rules

Setup

How to connect BigCommerce to eBay

The connection itself takes a few minutes. Mapping your products well takes longer, and that part decides how your listings perform.

  1. Check that you qualify

    BigCommerce’s built-in eBay channel is for US merchants whose store currency is USD, and you need an eBay business account to connect it.

  2. Open Channel Manager

    In your BigCommerce control panel, go to Channel Manager, choose Create channel and open the Marketplaces list.

  3. Connect eBay

    Choose Connect next to eBay, install the app, sign in to your eBay account and follow the app’s setup steps.

  4. Map your products

    Pick the products to list and match them to eBay categories and item specifics, which are what eBay uses to show items in filtered search.

  5. Add your design

    We add your listing template to the descriptions and brand your eBay store, so a buyer who finds you on eBay sees the same business as on your website.

After that, BigCommerce updates your eBay listings when you change a product and syncs stock levels and eBay orders back to your store.

Source: BigCommerce: selling on eBay · BigCommerce Help Center: eBay

Free consultation

Ready to connect your two stores?

Send your store address. We look at both stores and reply within one business day.

Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.

Free consultation. We reply within one business day.

How we work

How an eBay + BigCommerce project runs

One project manager for both channels. Most projects take about six weeks from start to launch.

Start with the questionnaire
  1. Questionnaire and quote

    Tell us about your brand, your buyers and both channels. We look at your eBay store and website and send a fixed quote before any work starts.

  2. Free preview

    Your first eBay store and listing mock-up arrives in about 5 to 7 business days, and the BigCommerce theme drafts follow in the same style.

  3. Unlimited revisions

    Ask for as many changes as you need. Each eBay revision round takes 3 to 5 business days, and every layout is checked on phones, tablets and desktops.

  4. Launch and sync

    We install the eBay store and template, launch the BigCommerce theme and connect the two, then test that products, stock and orders move as they should.

Client words

Sellers say it better than we can

Good questions

Questions about BigCommerce and eBay

Something else on your mind? Call (609) 675-0912 and a real person answers.

How our projects work
Can BigCommerce sell on eBay?

Yes. BigCommerce connects to eBay from its Channel Manager. Its eBay channel lists products from your BigCommerce catalog, updates them when you change a product, and syncs stock levels and eBay orders back to your store. BigCommerce offers it to US merchants whose store currency is USD.

How do I connect BigCommerce to eBay?

In your control panel, open Channel Manager, choose Create channel, then Marketplaces, and select Connect next to eBay. Install the app, sign in to your eBay business account and follow its setup steps. Then map your products to eBay categories and item specifics.

Do I need an eBay Store subscription?

You need an eBay business account to connect. A Store subscription is what gives you the branded storefront with a billboard, logo and categories. As of October 2026 eBay’s plans start with Starter at $7.95 a month, or $4.95 a month on a yearly plan.

Will my eBay and BigCommerce stock stay in sync?

Yes. BigCommerce’s eBay channel syncs stock levels, and our SalesChannelHub keeps one stock count across eBay, BigCommerce and other marketplaces. For special cases we build a custom integration.

Do eBay orders show up in BigCommerce?

Yes. BigCommerce’s eBay channel brings eBay orders into your store, so you fulfil them in one place. With SalesChannelHub, orders from every channel land in one record, ready for labels.

Will my eBay listings look like my website?

Only if they’re designed to. A channel app sends your product data, and eBay shows it in its own layout. We add a listing template in your website’s colors, fonts and logo, and brand the eBay store the same way.

Can you move my eBay listings into BigCommerce?

Yes. We import your eBay listings with their item specifics, variations and images, and publish them as clean BigCommerce products with categories, so you don’t retype your catalog.

Do I need both?

No. Many clients start with eBay and add the website later. Designing both at once saves time and keeps the brand consistent.

Is a package cheaper than buying each separately?

Yes. One questionnaire, one set of brand decisions and one project manager make the package faster and less expensive than separate projects. You get a fixed quote before work starts.

How long does it take?

About six weeks for most projects, with the eBay store and listing template designed alongside the BigCommerce theme. The first eBay mock-up arrives in about 5 to 7 business days.

What is a Stencil theme?

Stencil is BigCommerce’s theme framework. A custom Stencil theme is designed for your brand, and you can still change content, banners and products in the BigCommerce control panel without a developer.

Who owns the BigCommerce theme and eBay template?

You do. Once the project is paid, the finished designs and code are yours.

Can I sell on Amazon, Walmart or social channels too?

Yes. BigCommerce connects to Facebook and Instagram shops, and our SalesChannelHub covers Amazon, Walmart, Etsy, TikTok Shop and more.

Start a project

Let’s make yours the store buyers remember.

  • Fixed quote before any work starts
  • In-house team in New Jersey, no outsourcing
  • Support long after launch

Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com

Fixed quote before any work starts. We reply within one business day.