Amazon store design for Brand Stores, A+ content and your own site

Amazon store design is the design of the pages a brand controls on Amazon. That covers the Brand Store, a multi-page store with its own amazon.com address, and A+ content, the images and text below the listing on each product page. We design both, and many brands add a website of their own with the same look.

Yes. We design Brand Store pages, Basic A+ content, Premium A+ content for brands Amazon has made eligible, and the Brand Story panel. We also design sellers’ own websites on Shopify, BigCommerce and WooCommerce, so every channel shares one look.

Sellers on Amazon’s Professional plan whose brand is enrolled in Amazon Brand Registry, which needs a pending or registered trademark. Vendors and agencies working for a brand can create one too. If your brand isn’t enrolled yet, Brand Registry comes first, and the design can be planned while that is in progress.

No. Follower counts matter for the Amazon Influencer Program, where creators build storefronts of products they recommend. A Brand Store is for brand owners and depends on Brand Registry, so the size of your social following makes no difference.

Basic A+ gives every Brand Registry brand a set of image, text and comparison modules for each product page. Premium A+ adds larger images, video, hotspots, carousels and question-and-answer modules, and allows more modules per page. Amazon offers Premium in A+ Content Manager once a brand meets its criteria, which have included a Brand Story on every brand-owned product.

It depends on the number of Brand Store pages, how many products need A+ content, whether you qualify for Premium A+, the photos you already have, and whether you want your own website too. After a free consultation we send a fixed quote that doesn’t change once work starts. Amazon itself doesn’t charge brands to build a Brand Store or publish A+ content.

Either way works. We can build the Brand Store and A+ modules in your account if you add us as a user, which Amazon allows through Brand Registry and the Amazon Ads console. Or we send the finished images and text, sized for each module, ready for your team to upload in Seller Central.

Amazon reviews every new Store version and every A+ submission before shoppers see it. Store reviews are often quick, A+ reviews usually take longer, and either can take extra days. We plan that wait into the schedule, and we fix and resubmit anything Amazon sends back.

No. Amazon’s seller rules bar sending Amazon shoppers to another website, so Store pages and A+ modules can’t carry web addresses, QR codes or social handles. Links the other way are fine, so your website can point to your Amazon listings and Brand Store.

A Brand Store only reaches people already shopping on Amazon, and Amazon keeps their customer details. A website on your own domain can rank on Google for your brand name, take orders that come with the buyer’s real email address, and grow your own email list. Many of our clients run both, with stock kept in step between them.

We connect them through SalesChannelHub, the inventory and order software we built, which keeps one stock count across Amazon, your website and other marketplaces. If your stock sits in Amazon’s warehouses, Amazon Multi-Channel Fulfillment can ship your website orders from your FBA stock instead.

Webstore was Amazon’s service for running a seller’s own branded website. Amazon told Webstore merchants in March 2015 that it would close the service, and in September 2015 it named Shopify as the preferred place to move. Webstore stopped taking orders on May 1, 2016, and closed on July 1, 2016.

Yes. Once the project is paid, the Brand Store images, A+ modules and website design are yours, along with the website’s theme files. You can reuse them, change them later or hand them to another designer.