Social Media Marketing for Ecommerce Stores

Why it matters

A steady source of buyers from social

Most stores post for two weeks and stop. We plan your content around your products and seasons, write and design every post, put it out on schedule and report what worked, so social keeps bringing buyers back to your store.

Pick a plan by posting volume. Every plan includes a custom strategy, your own project manager and content written for your products. Paid campaigns, Shop setup and ad landing pages can be added to any plan.

Tell us about your store

What you get

Custom strategy
Built around your products, buyers and seasons.
Content made for you
Posts, graphics and captions written and designed in-house.
Paid campaigns
Facebook, Instagram, Pinterest, X and LinkedIn ads managed for you. Ad budgets are paid to the networks.
Profiles set up properly
Facebook, Instagram and X profiles with branded graphics, and your store connected to Facebook and Instagram Shops.
Landing pages for your ads
One focused page per campaign, built on your Shopify, BigCommerce or WordPress store, with tracking checked before launch.
Clear reports
What was posted, what it reached and what it sold.

Meta Shops

Facebook and Instagram Shops in 2026

Meta changed how Shops work in 2025. What changed, and what it means for your store:

What changed	What it means for your store
Since September 2025, US shoppers finish their purchase on your website instead of inside Facebook or Instagram.	Your own checkout has to be fast and easy on a phone, because that’s where the sale now happens.
Each Shop needs a checkout address set in Commerce Manager.	We set it up so buyers land in your store’s cart with the product already added.
Products come from one catalog, synced from Shopify, BigCommerce or WooCommerce.	Prices and stock match your store, with no second catalog to keep up to date.
Order management and disputes moved off Meta’s apps.	You handle every order in your store, the same way as your other sales.
Ads now send buyers to your website.	Tracking on your store has to be right before a campaign starts, or you can’t see what sold.

Source: BigCommerce: updates to Meta Shops checkout · Shopify: how to sell on Instagram

Plan
Starter
3 posts a week on Facebook, Instagram and Pinterest
Ask for pricing
Most popular
Growth
5 posts a week on Facebook, Instagram and Pinterest or X, plus 1 blog post a month
Ask for pricing
Plan
Pro
10 posts a week across Facebook, Instagram, X and LinkedIn, plus 2 blog posts a month
Ask for pricing

Free consultation

Get a social media plan for your store

Tell us where you sell and which accounts you run. We reply within one business day with questions or a fixed quote for a plan.

A plan built around your products and seasons
Your own project manager
Ad spend is paid to the platforms separately

Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.

Ad landing pages

A landing page vs your home page for social ads

	Campaign landing page	Home page
Focus	One offer and one action	Everything you sell
Matches the ad	Same product, words and images as the ad	Rarely
Distractions	Few: no full menu or unrelated offers	The full menu, banners and other products
Tracking	Set up and checked for the campaign	General site tracking
Best for	Paid campaigns and launches	Returning customers and people searching your name

Reports

What we report every month

Plain numbers, with what we’ll change next month:

Measure	What it tells you
Reach and impressions	How many people saw your posts and ads.
Engagement	Likes, comments, shares and saves: which posts people cared about.
Link clicks and landing page views	How many people went to your store, and how many waited for the page to load.
Click-through rate (CTR)	The share of people who saw an ad and clicked it.
Cost per purchase (CPA)	Ad spend divided by the purchases it brought in.
Return on ad spend (ROAS)	Sales from ads divided by what the ads cost.

Ready when you are

Post on a steady schedule

Send your store address. We look at your products and accounts before we talk.

Prefer to talk? (609) 675-0912, Monday to Friday, 9 to 5 ET.

How we work

How social media marketing runs with us

One project manager plans, posts and reports, and you approve everything before it goes out.

Start with the questionnaire

Strategy call and quote

We look at your store, your buyers and your current profiles, then send a plan and a quote before anything starts.
Monthly plan

You see the month’s posts and campaigns in advance and can change anything.
Posting and campaigns

We post on schedule, run your ads and keep your Shops and landing pages up to date.
Monthly report

What was posted, what it reached and what it sold, with what we’ll change next month.

Client words

Sellers say it better than we can

We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.

Modern PrepeBay store, listing template & website
Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.

ConnectiblesCustom eBay store
Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.

Stun & Run Self DefenseBigCommerce store redesign
They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.

Kyrie VanOverWebsite makeover
OCD is great to work with and very responsive! More importantly they still support you long after the sale.

Jeff ArkelleBay design client
They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.

Sprinkler HutShopify & BigCommerce store
We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!

Northern Marine ElectronicseBay & BigCommerce redesign
They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!

Modern PrepLong-time client

Good questions

Questions about social media marketing for ecommerce

Something else on your mind? Call (609) 675-0912 and a real person answers.

How our projects work

What is social media marketing for ecommerce?

It’s using social networks to sell products: regular posts that keep your store in front of buyers, paid campaigns that send them to product pages, a Shop with your catalog, and reports that show which of it led to sales.

Which networks do you cover?

Facebook, Instagram, Pinterest, X and LinkedIn. We recommend the ones your buyers actually use.

How much does social media marketing cost?

It depends on the plan you choose and on whether you want paid campaigns, Shop setup or landing pages. You get a quote before anything starts.

Is ad spend included?

No. Ad budgets are paid directly to the networks. Our management fee is separate and agreed up front.

Do I approve posts?

Yes. You see the month’s plan in advance and can change anything before it goes out.

Can you connect my store to Facebook and Instagram Shops?

Yes, for Shopify, BigCommerce and WooCommerce stores. Your catalog syncs from the store, so prices and stock match.

Do Facebook and Instagram Shops still have checkout?

Not in the US. Since September 2025, shoppers who tap a product finish the purchase on your own website. Shops still show your products, collections and product pages.

Do I need a landing page for social ads?

For most campaigns, yes. A page that shows the same product and offer as the ad, with one clear action, usually converts better than sending people to your home page.

Can I reuse an ad landing page for other campaigns?

Yes. We build it as a template you can duplicate and edit.

What do the monthly reports show?

Reach, engagement, link clicks and landing page views, click-through rate, cost per purchase and return on ad spend, with what we’ll change next month.

Do you write blog posts too?

Yes. The Growth plan includes one blog post a month and the Pro plan two, written for your products and buyers.

Can you set up my profiles?

Yes. We set up or tidy your Facebook, Instagram and X profiles with branded graphics, and connect your store to Facebook and Instagram Shops.

Do you design the post graphics?

Yes. Posts, graphics and captions are written and designed by our in-house team.