Northern Marine Electronics: two platforms, ten days
An eBay theme redesign and an original BigCommerce theme for a large marine-electronics retailer — delivered before the two-week deadline, with a 40% lift in the bottom line.
- Bottom line
- +40%
- From start to live
- 10 days
- Platforms
- eBay + BigCommerce
- Working together
- 6+ years
Overview
A big catalog that needed to sell faster
Northern Marine Electronics sells everything from marine navigation equipment, cartography and communication tools to safety technology, plumbing and ventilation for boats.
They urgently needed an eBay theme redesign and an original BigCommerce theme. After an exhaustive search, they chose OC Designs Online to rework their online presence so it would attract and convert more buyers.
The challenge
Fast, persuasive, responsive, findable — in two weeks
Most of their sales come from web traffic, so both stores needed rapid load times, high-converting copy and visuals, fully responsive design and strong SEO. The finished product was due in just two weeks.
Process
Designers, developers, strategists and writers, on one project
- Step 01
Research
Our marketing team studied the marine-electronics market, its buyers and the competition, to find what would set the store apart and build its reputation.
- Step 02
Drafting
Search terms and keywords, a color palette, a brand voice and wireframes for both platforms — sent to the client as eBay and BigCommerce drafts for review.
- Step 03
Testing
Once approved, both themes were tested and retested for the fastest possible load times on desktop and mobile, and for search visibility.
Solution
Two themes, built for their buyers
Northern Marine Electronics received fully optimised, mobile-responsive and fast-loading eBay and BigCommerce themes, each shaped to the company’s specific needs and goals.
Both went live before the deadline — just ten days after the project started.
“We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. When it was time for us to sit down and discuss our needs with our designer they gave us ideas and shared the entire plan for our layout. Hire OCdesigns, you will not be sorry!”
Results
A 40% bigger bottom line
Northern Marine Electronics now shows up at the top of search results, gets more click-throughs, and has a mobile-responsive design that sells on any device.
Client words
Sellers say it better than we can
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We started with an eBay store and eBay listing. This had my sales skyrocket in ways I would have never thought. Taking the same design scheme and moving it to a website makes branding everything tie together.
Modern PrepeBay store, listing template & website
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Our customers and peers comment all the time about how professional our storefront appears and how clean and crisp our listings are. Most responsive company, delightful to work with. Highest recommendation.
ConnectiblesCustom eBay store
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Frannie and OC Designs did an AMAZING job redesigning our Stun & Run Self Defense website. … We were not wrong.
Stun & Run Self DefenseBigCommerce store redesign
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They were super friendly and open to feedback throughout the entire process. The in-depth questionnaires really helped us relay exactly what we wanted our new site to look like.
Kyrie VanOverWebsite makeover
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OCD is great to work with and very responsive! More importantly they still support you long after the sale.
Jeff ArkelleBay design client
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They lived up to their reputation, their claims, their portfolio, their reviews, and genuinely went above and beyond in explaining and guiding us every step of the way. … You will have tremendous success with what is — we can assure you — marginal costs compared to other so-called professionals.
Sprinkler HutShopify & BigCommerce store
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We have been working with the team at OCdesigns for the last six years. They are always fast to reply to our requests, and our project manager is always on top of everything to do with our job. Hire OCdesigns, you will not be sorry!
Northern Marine ElectronicseBay & BigCommerce redesign
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They are real people in the USA that can be reached in a variety of ways. Yes, they have a phone number and answer their calls!
Modern PrepLong-time client
Start a project
Let’s make yours the store buyers remember.
- Fixed quote before any work starts
- In-house team in New Jersey, no outsourcing
- Support long after launch
Prefer to talk? (609) 675-0912 · frannie@ocdesignsonline.com